A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.
travel marketing
Business Travel Post-COVID Will Be All About Differentiation
A new report from GBTA suggests business travel will not fully recover before 2025. But there’s more to it if businesses are to survive.
Tourism Intelligence Group (TIG) Develops Search Metrics Suite
Leading tourism marketing company, Tourism Intelligence Group (TIG) has launched a new indexing standard for the hospitality and tourism industry called: “The Consumer Demand Index” (CDI).
Affiliation with WIHP brings AMT Hotels Group over 180% ROI
AMT Hotels Group (Acqua Marcia Turismo), the Italian hotels group that offers travelers a new style of welcome, hospitality and luxury in Sicily redesigned its corporate website. Visitors to the AMT hotel sites are now presented with a user friendly experience for surfing and booking on their websites, one which ideally proves the value of a refined direct booking path.
Social Media 101 for Restaurateurs: Getting and Giving the Business
You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?