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travel marketing

Take a Social Media Lesson from Crete’s Crumb Healthy Living

2021-10-16 by Phil Butler

Crumb

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.

Tags: Alexandra Manousakis, Ancient Malla, Coffee culture, Crete cafes, Crete food, Crete hospitality, Crete villas, Crumb Healthy Living, Giannis Tsakiraki, Heraklion cafes, hospitality, Konstantina Tsakiraki, Malla Villa, Malla Villas, marketing, PR, public relations, story, travel, travel marketing, travel PR

Business Travel Post-COVID Will Be All About Differentiation

2021-02-03 by Phil Butler

Business travelers

A new report from GBTA suggests business travel will not fully recover before 2025. But there’s more to it if businesses are to survive.

Tags: business travel segment, Dave Hilfman, GBTA, HospitalityNew, hotels marketing, Korosh Farazad, marketing, McKinsey, travel, travel marketing

Tourism Intelligence Group (TIG) Develops Search Metrics Suite

2014-04-25 by Phil Butler

CDI

Leading tourism marketing company, Tourism Intelligence Group (TIG) has launched a new indexing standard for the hospitality and tourism industry called: “The Consumer Demand Index” (CDI).

Tags: consumer behavior, hotel search, R.A. Burrell, travel marketing, travel metrics, travel search

Affiliation with WIHP brings AMT Hotels Group over 180% ROI

2013-10-24 by Corina Manea

Full size image of the Terrace Suite at the award winning Grand Hotel Villa Igiea

AMT Hotels Group (Acqua Marcia Turismo), the Italian hotels group that offers travelers a new style of welcome, hospitality and luxury in Sicily redesigned its corporate website. Visitors to the AMT hotel sites are now presented with a user friendly experience for surfing and booking on their websites, one which ideally proves the value of a refined direct booking path.

Tags: AMT Group, AMT Hotels, Italy hotels, Sicily hotels Sicily, Sicily travel, travel marketing, WIHP

Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR

RedEye and Target Marketing Group Tag Team E-Mail Marketing

2013-04-04 by Rhett Butler

mail marketing

In travel marketing news, RedEye and the Target Marketing Group have teamed up to produce a complementary online webinar; “Develop Your Customer Relationship and Increase Your Email Revenue – Lifecycle Marketing Volume 3”, slated to go live Tuesday, April 9 at 2 p.m. ET/11:00 a.m. PT.

Tags: conversions, email marketing, mailing, mailing list, mobile marketing, online marketing, travel marketing

Has Travelocity’s Gnome Gone Too Far This Time?

2013-03-11 by Phil Butler

Travelocity Gnome

For haters of Travelocity’s Gnome news that the online travel giant wants to get you off your couch and over to Spain, well, it just sits funny is all. Is there bad form in presenting your products during a downturn? Maybe Travelocity knows something we don’t. You be the judge.

Tags: advertising, PR moves, travel ads, travel marketing, travel PR, Travelocity

Our Segregated Travel Marketing: Putting “You” in Your Travel Place

2013-03-08 by Phil Butler

Baby Boomer Travelers

What about those gay and lesbian travelers? What do women really want? Is travel a man’s world? Is travel all business class and no play? Aren’t you about ready to break free of the bonds of cliche niches? I am. There’s so much targeted marketing going on out there in hospitality land, we’re surprised more people have not noticed the laser sighting scanning their prone suntanned bodies. Look at what just this week’s news reveals about you as a “niche” rather than YOU the person.

Tags: gay, lesbian, retired, sales targets, segregation, targeting, tourism marketing, travel marketing, travel niche, travel sales, women

7 Ways of Promoting a Travel and Tourism Business Online

2013-02-22 by Federico Einhorn

Promoting your travel business

A big part of the success of any travel and tourism business is attracting new clients as well as expanding business dealings with existing clients – especially regular travelers and corporate customers.

Tags: business seo, how to, online travel, promoting business, seo experts, tourism business, travel business, travel marketing, travel seo

Marketing Your Travel Company in China

2013-01-21 by Dan Vassiliou

Macau - courtesy Kevin Jaako

The economy in China is very changing, and this means our conceptions about it must do the same. The idea that a few blessed, rich Chinese venture out into the world with old cameras, following tour guides round historical monuments, is very far from reality.The fact is that travel and leisure are every important aspects of life for the Chinese.

Tags: China, China market, China marketing, China travel, Chinese travel, travel marketing, travel moves

Augustus Collection Teams up with The Cliff Hotel & Spa

2012-06-05 by Mike Wheatley

Augustus Collection, the boutique umbrella sales and marketing specialists for hotels, hotel groups, travel technology and travel media companies, has today announced a new partnership with one of Bulgaria’s most prestigious Black Sea resorts.

Tags: Augustus Collection, Augustus-Lite, Black Sea, Black sea resort, Cliff Hotel & Spa, hotel marketing, Obzor Bay, sales and marketing, travel marketing

Tucan Travel Tags London’s LeadGenerators

2012-04-24 by Phil Butler

Tucan Travel logo

British – Australian run Tucan Travel has just named LeadGenerators to manage their ongoing search marketing strategy, according to news from the adventure travel company. The award winning tour operators tapped the London based firm for their SEO savvy and SEM successes.

Tags: LeadGenerators, London companies, marketing, online marketing, Online Tours, online travel, SEM, SEO, travel, travel marketing, Tucan Travel




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