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travel marketing

Take a Social Media Lesson from Crete’s Crumb Healthy Living

2021-10-16 by Phil Butler

Crumb

A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.

Tags: Alexandra Manousakis, Ancient Malla, Coffee culture, Crete cafes, Crete food, Crete hospitality, Crete villas, Crumb Healthy Living, Giannis Tsakiraki, Heraklion cafes, hospitality, Konstantina Tsakiraki, Malla Villa, Malla Villas, marketing, PR, public relations, story, travel, travel marketing, travel PR

Business Travel Post-COVID Will Be All About Differentiation

2021-02-03 by Phil Butler

Business travelers

A new report from GBTA suggests business travel will not fully recover before 2025. But there’s more to it if businesses are to survive.

Tags: business travel segment, Dave Hilfman, GBTA, HospitalityNew, hotels marketing, Korosh Farazad, marketing, McKinsey, travel, travel marketing

Tourism Intelligence Group (TIG) Develops Search Metrics Suite

2014-04-25 by Phil Butler

CDI

Leading tourism marketing company, Tourism Intelligence Group (TIG) has launched a new indexing standard for the hospitality and tourism industry called: “The Consumer Demand Index” (CDI).

Tags: consumer behavior, hotel search, R.A. Burrell, travel marketing, travel metrics, travel search

Affiliation with WIHP brings AMT Hotels Group over 180% ROI

2013-10-24 by Aleksandr Shatskih

Full size image of the Terrace Suite at the award winning Grand Hotel Villa Igiea

AMT Hotels Group (Acqua Marcia Turismo), the Italian hotels group that offers travelers a new style of welcome, hospitality and luxury in Sicily redesigned its corporate website. Visitors to the AMT hotel sites are now presented with a user friendly experience for surfing and booking on their websites, one which ideally proves the value of a refined direct booking path.

Tags: AMT Group, AMT Hotels, Italy hotels, Sicily hotels Sicily, Sicily travel, travel marketing, WIHP

Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR

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Arkalochori Earthquake Victims Left in Limbo Years After Disaster

2025-05-11 By Victoria Udrea

PASOK-KINAL President Nikos Androulakis visited Arkalochori to expose the still-grim conditions of Arkalochori earthquake victims.

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€1.7 Million for Kalokairinou Avenue’s Makeover

2025-05-10 By Iorgos Pappas

Heraklion’s Mayor Alexis Kalokairinos confirmed a €1.7 million renovation of Kalokairinou Avenue under the “Crete 2021-2027” program.

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Plakiotissa Dam Brings New Hope to Water Management in Crete

2025-05-10 By Iorgos Pappas

Plakiotissa Dam, set to irrigate 30,000 acres, marks a turning point for the region’s agriculture and economy with holistic water resource planning underway.

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Mitsis Group Eyes the Rebirth of Kokkini Hani Tourism School

2025-05-10 By Kostas Raptis

Mitsis Group weighs involvement in reviving the Kokkini Hani Tourism School, signaling a new era for Greek hospitality education.

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Volunteers Unite for Annual Dia Island Cleanup

2025-05-10 By Manuel Santos

Dia Island cleanup returns for its 15th year as Cretan volunteers collect debris before the tourism season.

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