A lesson from Crumb Healthy Living on Crete in the lost public relations art of reciprocity. Marketing has led us astray, here’s how.
Business Travel Post-COVID Will Be All About Differentiation
A new report from GBTA suggests business travel will not fully recover before 2025. But there’s more to it if businesses are to survive.
Tourism Intelligence Group (TIG) Develops Search Metrics Suite
Leading tourism marketing company, Tourism Intelligence Group (TIG) has launched a new indexing standard for the hospitality and tourism industry called: “The Consumer Demand Index” (CDI).
Affiliation with WIHP brings AMT Hotels Group over 180% ROI
AMT Hotels Group (Acqua Marcia Turismo), the Italian hotels group that offers travelers a new style of welcome, hospitality and luxury in Sicily redesigned its corporate website. Visitors to the AMT hotel sites are now presented with a user friendly experience for surfing and booking on their websites, one which ideally proves the value of a refined direct booking path.
Social Media 101 for Restaurateurs: Getting and Giving the Business
You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?
RedEye and Target Marketing Group Tag Team E-Mail Marketing
In travel marketing news, RedEye and the Target Marketing Group have teamed up to produce a complementary online webinar; “Develop Your Customer Relationship and Increase Your Email Revenue – Lifecycle Marketing Volume 3”, slated to go live Tuesday, April 9 at 2 p.m. ET/11:00 a.m. PT.
Has Travelocity’s Gnome Gone Too Far This Time?
For haters of Travelocity’s Gnome news that the online travel giant wants to get you off your couch and over to Spain, well, it just sits funny is all. Is there bad form in presenting your products during a downturn? Maybe Travelocity knows something we don’t. You be the judge.
Our Segregated Travel Marketing: Putting “You” in Your Travel Place
What about those gay and lesbian travelers? What do women really want? Is travel a man’s world? Is travel all business class and no play? Aren’t you about ready to break free of the bonds of cliche niches? I am. There’s so much targeted marketing going on out there in hospitality land, we’re surprised more people have not noticed the laser sighting scanning their prone suntanned bodies. Look at what just this week’s news reveals about you as a “niche” rather than YOU the person.
7 Ways of Promoting a Travel and Tourism Business Online
A big part of the success of any travel and tourism business is attracting new clients as well as expanding business dealings with existing clients – especially regular travelers and corporate customers.
Marketing Your Travel Company in China
The economy in China is very changing, and this means our conceptions about it must do the same. The idea that a few blessed, rich Chinese venture out into the world with old cameras, following tour guides round historical monuments, is very far from reality.The fact is that travel and leisure are every important aspects of life for the Chinese.
Augustus Collection Teams up with The Cliff Hotel & Spa
Augustus Collection, the boutique umbrella sales and marketing specialists for hotels, hotel groups, travel technology and travel media companies, has today announced a new partnership with one of Bulgaria’s most prestigious Black Sea resorts.
Tucan Travel Tags London’s LeadGenerators
British – Australian run Tucan Travel has just named LeadGenerators to manage their ongoing search marketing strategy, according to news from the adventure travel company. The award winning tour operators tapped the London based firm for their SEO savvy and SEM successes.