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Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR

Best Travel Reflections: March 2013

2013-03-11 by Aleksandr Shatskih

Tui Travel PLC

You, me, our friends and family, all of us are part of the same life drama, that is if you think about it. One thing we all witness, but not simultaneously, is the marketing and commercial display of the people and places that make up our world. Today, Argo Travel presents the best such commercial representation we’ve seen released this month – the latest video via Tui Travel’s YouTube Channel.

Tags: adventure travel, destination travel, leisure travel, travel, travel ads, Travel commercial, travel companies

Has Travelocity’s Gnome Gone Too Far This Time?

2013-03-11 by Phil Butler

Travelocity Gnome

For haters of Travelocity’s Gnome news that the online travel giant wants to get you off your couch and over to Spain, well, it just sits funny is all. Is there bad form in presenting your products during a downturn? Maybe Travelocity knows something we don’t. You be the judge.

Tags: advertising, PR moves, travel ads, travel marketing, travel PR, Travelocity

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor




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