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Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR

Best Travel Reflections: March 2013

2013-03-11 by Aleksandr Shatskih

Tui Travel PLC

You, me, our friends and family, all of us are part of the same life drama, that is if you think about it. One thing we all witness, but not simultaneously, is the marketing and commercial display of the people and places that make up our world. Today, Argo Travel presents the best such commercial representation we’ve seen released this month – the latest video via Tui Travel’s YouTube Channel.

Tags: adventure travel, destination travel, leisure travel, travel, travel ads, Travel commercial, travel companies

Has Travelocity’s Gnome Gone Too Far This Time?

2013-03-11 by Phil Butler

Travelocity Gnome

For haters of Travelocity’s Gnome news that the online travel giant wants to get you off your couch and over to Spain, well, it just sits funny is all. Is there bad form in presenting your products during a downturn? Maybe Travelocity knows something we don’t. You be the judge.

Tags: advertising, PR moves, travel ads, travel marketing, travel PR, Travelocity

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

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Featured Stories

AI Everywhere

AI Everywhere: Hospitality’s Latest Campfire Sing-Along

Parthenon marbles

Mitsotakis Rejects Bayeux Tapestry Loan Model for Parthenon Marbles, Demands Permanent Reunification

Heraklion cruise future AI illustration

New Kastelli Airport Could Open Home Port Era for Heraklion’s Cruise Future

Sitia Wildfire

Sitia Wildfire Eases After Night of Wind-Driven Reignition, 135 Firefighters Still on Ground

Rethymno tourist trees

Rethymno Is Giving Repeat Tourists Something Better Than a Trophy

Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

Chevron seismic surveys Crete

Chevron and ExxonMobil Advance Crete Hydrocarbon Plans

2026-09-26 By Kostas Raptis

Chevron sets December seismic surveys in Crete and the Ionian, while ExxonMobil targets spring 2027 for its first exploratory drilling.

Crete High Alert West Nile Virus

West Nile Virus Risk List Expands Across Crete, With Four Municipalities Now Included

2026-09-26 By Arthur Butler

Check which municipalities in Heraklion and Rethymno are listed under EODY’s latest West Nile virus update.

Turtle-Friendly Hotel Crete

Chania and Rethymno Hotels Get Turtle-Friendly Certification

2026-09-26 By Manuel Santos

ARCHELON and TUI awarded eight properties in Chania and Rethymno Turtle-Friendly Hotel certification for sustainable coastal tourism.

Sisi world tourism day 2026

Sissi and Kalo Chorio Celebrate World Tourism Day With Two Nights of Cretan Food, Music and Dance

2026-09-26 By Argophilia Travel News

Sissi and Kalo Chorio celebrate World Tourism Day on September 26 and 27 with Cretan food, live music, traditional dancing and free events.

Heraklion culture events

Heraklion Theater Performance Moves Indoors Due to Expected Bad Weather

2026-09-26 By Argophilia Travel News

The Hotel Paradise performances in Heraklion on September 26 and 27 have moved indoors to Nea Alatsata due to expected bad weather.

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