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Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR

Best Travel Reflections: March 2013

2013-03-11 by Aleksandr Shatskih

Tui Travel PLC

You, me, our friends and family, all of us are part of the same life drama, that is if you think about it. One thing we all witness, but not simultaneously, is the marketing and commercial display of the people and places that make up our world. Today, Argo Travel presents the best such commercial representation we’ve seen released this month – the latest video via Tui Travel’s YouTube Channel.

Tags: adventure travel, destination travel, leisure travel, travel, travel ads, Travel commercial, travel companies

Has Travelocity’s Gnome Gone Too Far This Time?

2013-03-11 by Phil Butler

Travelocity Gnome

For haters of Travelocity’s Gnome news that the online travel giant wants to get you off your couch and over to Spain, well, it just sits funny is all. Is there bad form in presenting your products during a downturn? Maybe Travelocity knows something we don’t. You be the judge.

Tags: advertising, PR moves, travel ads, travel marketing, travel PR, Travelocity

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

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Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

flood erosion

Skaleta Coastal Works to Resume in November With €62,886 Safety Upgrade

2026-09-03 By Mihaela Lica Butler

Rethymno signs a €62.8K supplementary contract for Skaleta’s coastal front works, with construction set to resume on November 2, 2026.

air passengers rights

Chania Cruise Traffic Remains Strong With 215,000 Passengers So Far in 2026

2026-09-03 By Kostas Raptis

air passengers rights

flood erosion

€200,000 Approved for Flood and Erosion Protection in Fire-Hit Villages of Southern Crete

2026-09-03 By Iorgos Pappas

€200,000 in funding has been approved for flood and erosion protection in fire-hit Saktouria and Gianniou in southern Crete.

air passengers rights

Skaletа Seawall Gets €62,886 Safety Upgrade Before Work Resumes

2026-09-03 By Ion Bogdan V.

A €62,886 supplementary contract will strengthen the Skaleta seawall against wave action and improve beach access safety near Rethymno.

Heraklion Airport passenger records

Heraklion Airport Handles 1.85 Million Passengers in August

2026-09-03 By Mihaela Lica Butler

Heraklion Airport recorded 1.85 million passenger movements in August 2026, with international arrivals up 3.47% and Germany leading foreign markets.

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