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WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

Who’s the Big Bad Wolf of Hotel Marketing?

2012-01-26 by Phil Butler

The big bad wolf of online travel

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?

Tags: advertising, American Hotel Lodging Association, Expedia commissions, franchise fees, Google, Google ads, Google evil, Google hotel finder, Google market, Google Travel, Hilton, hotel, hotel brands, hotel distribution, hotel franchises, Hyatt, IHG, Larry Page, Madigan Pratt & Associates, marketing, marketing channels, Marriott, Mr & Mrs Smith, online travel, OTA's, pay per click, ppc, propoganda, Roomkey, search marketing pay per click, Sergey Brin, STR, Tamara Heber-Percy, TripAdvisor, update, Wyndam

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Featured Stories

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Five Cultural Routes in Greece Link Ancient Sites, Tradition, and Nature

Andreas Papandreou Street

New Renovation Plan for Amoudara’s Andreas Papandreou

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Your go-to guide for foraging cretan horta

Stories of Interest

Minos Palace Resort

Minos Palace Resort Is Crete’s Newest Longevity Hideout

2025-07-12 By Victoria Udrea

Bluegr Hotels & Resorts opened Nao at Minos Palace Resort in Crete—Greece’s boldest longevity hub, blending ancient wisdom with new science under expert medical guidance.

Alltours Agents AI illustration

Over 120 Alltours Agents Invade Crete

2025-07-12 By Iorgos Pappas

From April to June, Danaos Travel hosted over 120 Alltours tourism professionals on six familiarization trips across Crete.

Sabbionara Gate restoration

Sabbionara Gate Restoration Moves Forward

2025-07-12 By Ion Bogdan V.

The Sabbionara Gate restoration project in Heraklion finally moves forward after years of delays and legal challenges.

migrant arrivals

Greek Parliament Approves Ban on Migrant Arrivals from North Africa

2025-07-11 By Argophilia Travel News

Greek lawmakers voted to halt processing asylum requests from North African migrants arriving by sea, citing a surge in entrants to Crete.

radar

Radar on Papoura Hill Threatens Minoan Site and Cultural Legacy

2025-07-11 By Kostas Raptis

Mayor Kefgeroglou and the Minoa Pediadas Council denounced the reckless decision to install a radar on Papoura Hill near a rare Minoan find.

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