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WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Delia Gavrilescu

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

Who’s the Big Bad Wolf of Hotel Marketing?

2012-01-26 by Phil Butler

The big bad wolf of online travel

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?

Tags: advertising, American Hotel Lodging Association, Expedia commissions, franchise fees, Google, Google ads, Google evil, Google hotel finder, Google market, Google Travel, Hilton, hotel, hotel brands, hotel distribution, hotel franchises, Hyatt, IHG, Larry Page, Madigan Pratt & Associates, marketing, marketing channels, Marriott, Mr & Mrs Smith, online travel, OTA's, pay per click, ppc, propoganda, Roomkey, search marketing pay per click, Sergey Brin, STR, Tamara Heber-Percy, TripAdvisor, update, Wyndam




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