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Robert Scoble

AR Will Change the Hotel Experience Forever

2017-01-17 by Phil Butler

Augmented Reality Rfid Cup

For those who thought augmented and virtual reality technologies were just for gamers, news from Chinese search giant Baidu tells of the company building an AR lab to research and build experiences for the digital world. Across the spectrum of the mobile-digital realm, companies are in a frenzied uptake mode for developing and launching AR capability. Nowhere is this more prevalent than in the travel, booking, and hospitality experience spaces.

Tags: Alex Zheng, AR, augmented reality, DuSee, Hilton, Plateno Group, Robert Scoble, Tango AR, Technavio, virtual previews, virtual reality, VR

Can Swipp Whip Facebook and Swipp Market Intel Into Shape?

2013-01-25 by Phil Butler

Robert Scoble and Sergey Bring Swipped

CEO and co-founder Don Thorson has been “Swipping” his team’s startup into shape, according WIRED’s Ryan Tate, actually “quietly honing its social search system” until BANG. Even Tom Foremski admires the team behind the data/social/whatchamakawlit Facebook ankle biter.

Tags: Big Data, contextual web, Darrell Etherington, data, Facebook, marketing intelligence, Mountain View, Robert Scoble, Sergey Brin, TripAdvisor

Digital Marketing System buuteeq Looking Up

2012-08-19 by Phil Butler

Web, mobile, social

News from budding marketing marvel buuteeq suggests their dital marketing system (DMS) for independent hotels is gaining momentum. Powering online reservartions online, on mobile, and via social media, the startup launched back in 2011 is now engaging hoteliers across 15 countries.

Tags: booking, booking engine, buuteeq, Convert, distribution, DMS, Grafetee, hotel marketing, marketing, mobile bookings, OTA, Robert Scoble, Stay.com, Teovi, WIHP Hotels

Terra Firma, Friends, and Travels Shared Through Google +

2011-07-25 by Phil Butler

Traveling with Google +

If there is one thing concrete that we can say binds all of us, it is good old Terra firma herself. In a very real way, the Earth beneath all our feet, like our own humanity, can teach us a lot about one another. Maybe this is one reason travel is so fantastically popular – as human beings we a

Tags: Brian Solis, Engaged, Facebook, Gina Trapani, Google, Google founders, Google Plus, Google Travel, Google's engagement, Lifehacker, Mark Zuckerberg, Picasa, Robert Scoble, Sergey Brin, social meda travel, social networks, social travel, the social network, travel pics, travel tools

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Featured Stories

Crete hotel development

Crete’s Hotel Pipeline Booms, But Who Is Caring for the Inland?

beach lifeguard tower

Agios Nikolaos to Award 2026 Lifeguard Contract in Mid-August

Capra aegagrus creticus - Cretan Ibex - Kri-kri

Investigation Launched into Alleged Killing of Protected Kri-Kri Goat in Samaria National Park

Municipal Market of Chania April 26 2026

Great News, Chania! The Municipal Market Reopening Is Only Four Years Behind Schedule

Hersonissos Mayor Zacharias at PASOK-KINAL forum

Hersonissos Warns New Tourism Planning Rules Could Hurt Crete’s Future

Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

Cicada orni closeup

Confessions of a Cicada Hater in Crete

2026-08-11 By Victoria Udrea

A single cicada sings at up to 100 decibels. A close-range chorus peaks at 120—comparable to a chainsaw, a rock concert, a low-flying jet.

Crete hotel development

Crete’s Hotel Pipeline Booms, But Who Is Caring for the Inland?

2026-08-11 By Mihaela Lica Butler

Luxury hotel projects continue across Crete, but most investment remains concentrated along the coast as many inland communities face different challenges.

hotel labor report illustration

Cretan Hotel Staff Facing Digital Timecard Fraud Amid Peak Season Surge

2026-08-11 By Iorgos Pappas

Heraklion Hotel Union exposes widespread digital timecard violations as peak occupancy pushes staff to the limit, Cretalive reports.

Crete olive oil and bread

Viannos Celebrates Crete’s Liquid Gold at the 3rd Olive and Olive Oil Festival

2026-08-11 By Victoria Udrea

Ano Viannos celebrates its liquid gold on August 14–15 with EVOO tastings, traditional dishes, local markets, and Cretan live music.

swimmers rescued

Ten Rescues in 45 Minutes After Swimmers Ignore Red Flag at Rethymno Beach

2026-08-11 By Manuel Santos

Video shows Rethymno lifeguards saving 10 bathers in 45 minutes after swimmers ignored red flags and heavy swell warnings.

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