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Instagram in a Destination Discovery Context

2017-07-14 by Phil Butler

Sergey Rasshivaev

Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Tags: ads, Charleston, context, Creta Star, La Preciosa Beach, marketing, Rethymno, Sergey Rasshivaev, Sullivan's Island, surf holidays, Vorontsov Palace

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

Lifestyle Hotels & Other Booking Filters

2012-07-24 by Phil Butler

Hotel Augarten

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Tags: ads, billboard effect, booking, destination filters, editing, France travel, hotel filter, human filtering, human filters, Italy hotels, Italy travel, Lago di Garda, Lefay Resort & SPA, marketing, OTA's, PR, resorts, startups, Stay.com, Thomas Holzleithner, Toscolano River, Vinivi, Waggener Edstrom, WHIP Convert, WIHP, WIHP Hotels

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

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Featured Stories

beach lifeguard tower

Agios Nikolaos to Award 2026 Lifeguard Contract in Mid-August

Capra aegagrus creticus - Cretan Ibex - Kri-kri

Investigation Launched into Alleged Killing of Protected Kri-Kri Goat in Samaria National Park

Municipal Market of Chania April 26 2026

Great News, Chania! The Municipal Market Reopening Is Only Four Years Behind Schedule

Hersonissos Mayor Zacharias at PASOK-KINAL forum

Hersonissos Warns New Tourism Planning Rules Could Hurt Crete’s Future

Arkalochori Earthquake Survivors Await Recovery INZEB study

Five Years On, Arkalochori Earthquake Survivors Still Await Recovery

Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

Kastelli Airport navigation systems contract

Kastelli Airport Takes Another Step Toward Its Optimistic 2028 Opening

2026-08-10 By Iorgos Pappas

Kastelli Airport has signed a €105.2 million contract for air navigation systems as Crete’s new international airport continues toward its planned 2028 opening.

Balos Elafonisi Falasarna Reservation System generic illustration

Crete Considers Reservation System to Protect Balos, Elafonisi, and Falasarna

2026-08-10 By Kostas Raptis

Crete is considering an online reservation system for Balos, Elafonisi, and Falasarna to protect their fragile Natura 2000 ecosystems.

Vultures

More Than 20 Young Vultures Rescued Across Crete

2026-08-10 By Victoria Udrea

ANIMA rescues over 20 exhausted young Griffon Vultures from Crete, providing fluid therapy and surgery to save the island’s vulnerable raptor population.

sewage generic AI illustration

Heraklion Opposition Demands Answers After Sewage Spill Near Koules Fortress

2026-08-10 By Arthur Butler

Following Cretalive’s report of a sewage spill near Koules Fortress, Heraklion’s opposition is demanding answers, repairs, and a clear timetable.

Kavros lifeguards

Dramatic Kavros Rescue Highlights Vital Need for Cretan Lifeguards

2026-08-10 By Manuel Santos

Three lifeguards braved heavy swells to rescue a woman dragged away by strong currents in Kavros, Chania

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