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Instagram in a Destination Discovery Context

2017-07-14 by Phil Butler

Sergey Rasshivaev

Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Tags: ads, Charleston, context, Creta Star, La Preciosa Beach, marketing, Rethymno, Sergey Rasshivaev, Sullivan's Island, surf holidays, Vorontsov Palace

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

Lifestyle Hotels & Other Booking Filters

2012-07-24 by Phil Butler

Hotel Augarten

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Tags: ads, billboard effect, booking, destination filters, editing, France travel, hotel filter, human filtering, human filters, Italy hotels, Italy travel, Lago di Garda, Lefay Resort & SPA, marketing, OTA's, PR, resorts, startups, Stay.com, Thomas Holzleithner, Toscolano River, Vinivi, Waggener Edstrom, WHIP Convert, WIHP, WIHP Hotels

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

Featured Stories

Uncontrolled Tourism

Europe Rallies Against Uncontrolled Tourism

olive oil producers

Cretan Olive Oil Producers Grapple with Bureaucracy as Harvest Remains Unsold

family-friendly attractions in Heraklion, Dinosauria Park

Top 10 Family-Friendly Attractions in Heraklion

Port of Heraklion Venetian Port

NeaKriti Exclusive: Heraklion’s Venetian Port Crumbles

unpaid hours AI illustration

Digital Work Cards Espose Unpaid Hours and Labor Violations in Cretan Hotels

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

Aposelemis Dam water crisis

The Water Stops Flowing at Aposelemis Dam

2025-06-10 By Manuel Santos

The Aposelemis Dam water crisis has disrupted the water supply to Heraklion, Hersonissos, and Agios Nikolaos.

airport cockroaches

Cockroaches Cause Chaos at Heraklion Airport

2025-06-10 By Manuel Santos

Heraklion’s Nikos Kazantzakis airport sees cockroaches crawling out during peak tourist season, causing upset among travelers and raising questions about hygiene and health standards.

Kastelli International Airport

Kastelli International Airport: The Concrete Monster Set to Change Crete

2025-06-10 By Mihaela Lica Butler

Kastelli International Airport, opening in February 2027 near Heraklion, Crete, is set to replace the outdated Nikos Kazantzakis Airport.

underground garbage bins

Heraklion Installs 40 Underground Garbage Bins Across 24 Sites

2025-06-07 By Iorgos Pappas

Heraklion, led by Mayor Alexis Kalokairinos, deployed over 40 underground garbage bins.

Arctic Adventures

Arctic Adventures Iceland South Coast Tour Wins 2025 Viator Experience Award

2025-06-06 By Manuel Santos

Arctic Adventures’ Iceland, South Coast Full-Day Small-Group Tour from Reykjavik, operated by Your Day Tours, wins top honors in the 2025 Viator Experience Awards.

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