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Instagram in a Destination Discovery Context

2017-07-14 by Phil Butler

Sergey Rasshivaev

Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Tags: ads, Charleston, context, Creta Star, La Preciosa Beach, marketing, Rethymno, Sergey Rasshivaev, Sullivan's Island, surf holidays, Vorontsov Palace

Scream Out to Celebrate Norway’s Best, “The Scream”

2013-01-23 by Aleksandr Shatskih

Visit Norway Scream campaign

Visit Norway is creating the longest “scream” on our planet to honor the anniversary of Edvard Munch’s birth, the painter of the famous “Scream” painting.

Tags: ads, Edvard Munch, Norway, PR, Scream, The Scream, travel ads, travel campaign, travel PR, Visit Norway, world engagement

Lifestyle Hotels & Other Booking Filters

2012-07-24 by Phil Butler

Hotel Augarten

Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Tags: ads, billboard effect, booking, destination filters, editing, France travel, hotel filter, human filtering, human filters, Italy hotels, Italy travel, Lago di Garda, Lefay Resort & SPA, marketing, OTA's, PR, resorts, startups, Stay.com, Thomas Holzleithner, Toscolano River, Vinivi, Waggener Edstrom, WHIP Convert, WIHP, WIHP Hotels

WIHP Hotels Solves Hotel PPC Pain

2012-05-01 by Aleksandr Shatskih

WIHP at ITB Berlin

World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.

Tags: ad revenue, ads, hotel ads, hotel marketing, hotels, online ads, pay per click, ppc, Show Price, travel ads, TripAdvisor

Maria Papadaki ad banner

Featured Stories

Samaria Gorge opening May 19

Samaria Gorge to Officially Open on May 19

chironomid infestation AI illustration Gemini

Chania Midge Swarms Spark Panic: Are Cretan Rivers Breeding Disease?

Hospitality AI Gold Rush

The Great Hospitality AI Gold Rush

Greece brain drain

Greece’s Tourism Paradox: Full Streets, Empty Futures

saharan dust AI illustration

Saharan Dust Expected Across Crete Starting Saturday, May 9

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

Kourtaliotiko Gorge

Kourtaliotiko Gorge Renews Organized Entry Model: Managed Access and €5 Fee Resume for 2026 Season

2026-05-15 By Manuel Santos

Kourtaliotiko Gorge reopens for the 2026 tourist season, maintaining the organized management system and €5 entry fee

Samaria Gorge opening May 19

Samaria Gorge to Officially Open on May 19

2026-05-15 By Manuel Santos

The reopening of Crete’s famous Samaria Gorge is delayed to May 19th as officials wait for final geological safety reports, sparking local frustration.

veterinary care of stray pets

Sfakia Gets 20,200-Euro Aid for Stray Pets Veterinary Care

2026-05-15 By Victoria Udrea

The Municipality of Sfakia in Chania is receiving a €20,200 financial boost dedicated entirely to the veterinary care of stray companion animals.

heraklion safety zones

Heraklion Port Authority Enforces Strict Beach Safety Zones

2026-05-15 By Manuel Santos

Heraklion Central Port Authority introduces strict fishing and boat anchoring bans on beaches across the region to protect swimmers this summer.

Navarinos Street in Fortetsa meeting

Heraklion Signs €450,000 Contract to Restore Historic Fortetsa Slope and Ottoman Wall

2026-05-15 By Iorgos Pappas

Heraklion Mayor Alexis Kalokairinos signs a €450,000 contract to stabilize the Fortetsa slope and rebuild a historic 17th-century Ottoman wall.

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