American Airlines has bumped up domestic fares by $10 per round trip, and raised round-trip fares to Canada and Hawaii by $21, atop other price increases they made last week.
The war in online travel over basically who gets what & when continues this week with Delta Airlines snatching seats from Rick Seaney’s FareCompare, American Airlines going hog wild trying to engage on their own, and Google outlining (see Matt Cutts video below) how they can manually crucify websites for SPAM. Meanwhile travelers just want some price break justice.
The ceasefire between American Airlines and GDS giant Sabre signals an “all quiet” moment on the front lines of the online travel wars we have been covering. The announcement that the two companies would attempt to resolve their differences out of court, at least until June 1st, calmed the churning business cauldron for online travel for some.
Some really great online travel sites never even get mentioned. What with all the stories about American Airlines, Google, Expedia, Orbitz, Microsoft, even Bing, how is the consumer ever to know who the best is. What we often see is not innovation or anything approaching the best, it’s marketing and big business.
The Justice Department stands poised to nix Google’s acquisition of ITA proprietary software as FairSearch and other entities press the issue. Is Google becoming a monopoly? This is the overriding question on the minds of consumers, but what is on the government’s mind, this is what counts. With American Airlines’ recent ITA deal, exactly how will the Justice Department deal with the immense pressures being leveled? This online travel war is a far bigger confrontation than many realize.
American Airlines and ITA penned a deal the other day which AA claims had nothing to do with Google’s acquisition of ITA technology. But the suggestion still remains as to what exactly Google is doing to fend off its opponents in the so called “Online Travel War.” Is Google silently orchestrating the downfall of Expedia and the others of FairSearch? Well, probably not anything so diabolical, but winning the ITA acquisition with underlying business relationships? This is not only possible, but probable.
The online airfare wars escalate as American files suit against Sabre in an attempt to force American’s “direct connect” initiative. With battle lines clearly drawn, can American Airlines win the real or PR war where going back to a closed system is concerned? Not likely, but the story is never the less interesting. Who will take American’s side is the burning question of the day?
American Airlines started an online ticket war late last year they may not be able to finish. Now Amadeus is firing warning shots across the cockpits of airlines poised to go it via “direct connect” rather than relying on OTA’s to sell seats. In a bold but quiet move, one of the world’s biggest travel players takes sides with Expedia and Orbitz.
The recent war between online travel agents and major airlines heats up still more. But for the travel consumer, how will all this soap opera posturing effect prices and value? The answer is fairly simple, prices will go up, and services will go down. The trend to cut everything from jet fuel to aspirin is in place, and only a paradigm shift can alter that. Comparison pricing is the only consumer weapon for value. Expedia, Google, American Airlines, the customer, what is best for business only the customer can say.
Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.
The shakeup for air travel bookings online continues today with American Airlines’ contention that their ticket sales have never been better – even without Orbitz and Expedia. The airline neglects to point out an email marketing initiative instigated simultaneously with dumping Orbitz, and the fact that ticket sales for every airline have risen these last few days. What is the customer to make of supposedly trusted travel partners when low blows are the trend?
The war between online travel companies and airlines is heating up. Expedia counters American Airline’s move to dump Orbitz, as Delta begins its abandonment of smaller OTA’s. Can online travel giants win out over the service providers they actually depend on? Much depends on the customer in the end.
Travelport and Orbitz sue American Airlines over intended breakup of ticket sale deal. American wants exclusivity and no competition, while online travel companies demand choice for their customers. In what appears to be a move in protest of Travelport’s Southwest deal, AA aims to leverage their position. Meanwhile, Orbitz stocks tumble when they can afford it least.