For some hoteliers loyalty programs have been a secondary consideration in the trend toward mobile tech, but in reality, the game is the same as always. The loyalty program is in a metamorphosis.
Day two of the Digi.travel EMEA Conference & Expo in Athens marked our third day in the Greek capital.
The war between online travel companies and airlines is heating up. Expedia counters American Airline’s move to dump Orbitz, as Delta begins its abandonment of smaller OTA’s. Can online travel giants win out over the service providers they actually depend on? Much depends on the customer in the end.