The online travel war between OTA’s, airlines, and other interested parties has grown into an industry damaging PR nightmare. American Airlines, Google, Expedia, all the major players may not realize how frustrating their power moves are for the little people. These companies are jeopardizing their own future, and that of developers all over the world.
The shakeup for air travel bookings online continues today with American Airlines’ contention that their ticket sales have never been better – even without Orbitz and Expedia. The airline neglects to point out an email marketing initiative instigated simultaneously with dumping Orbitz, and the fact that ticket sales for every airline have risen these last few days. What is the customer to make of supposedly trusted travel partners when low blows are the trend?