An article by Hugo Martin in the Los Angeles Times yesterday reveals still more bad PR and just bad business for airlines. At a time when any industry can well afford negative news, over $1.5 billion in nickel – dime baggage charges and reservation fees makes America’s biggest air carriers seem anything but transparent.
With the Summer travel season underway full tilt, major airlines engage customers via social media channels. Planning a trip or vacation has never been easier, or more socially connected than this year. ExactTarget helps put companies and customers in the digital conversation – better communication, means better customer retention, according to anyone’s news.
A Texas judge has ruled that Sabre Holdings Corp. cannot stop American Airlines (AMR) from seeking a court order to bar Sabre from diminishing the position of AMR’s flight listings. American is seeking an injunction to stop Sabre from listing the airline’s flights beneath competitors routinely. While AMR has won the most recent court round, passengers may lose in the end.
In airline travel news, US Airways just announced the signing of a multi year contract for full content distribution and merchandising with Sabre Travel Network. This latest news, pertinent to the ongoing wars between the various online agents and service providers, is at least a positive sign for global distribution players.
The war between online travel companies and airlines is heating up. Expedia counters American Airline’s move to dump Orbitz, as Delta begins its abandonment of smaller OTA’s. Can online travel giants win out over the service providers they actually depend on? Much depends on the customer in the end.