You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?
Are hotels and resorts successful in using Pinterest to attract more guests. Tow case studies show how success can be earned.
For haters of Travelocity’s Gnome news that the online travel giant wants to get you off your couch and over to Spain, well, it just sits funny is all. Is there bad form in presenting your products during a downturn? Maybe Travelocity knows something we don’t. You be the judge.
News from Yerevan, the Popok international Advertising Festival kicked off today. Organized by the Armenian Ad Council in connection with the city of Yerevan, the festival is slated to offer new concepts in advertising in Armenia’s capital.
VisitEngland, has booked four top actors appear in a nationwide advertising campaign.
Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?
Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.