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Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR

How Hotels and Resorts Are Using Pinterest to Attract Guests

2013-03-28 by Mihaela Lica Butler

Visit Durango

Are hotels and resorts successful in using Pinterest to attract more guests. Tow case studies show how success can be earned.

Tags: advertising, marketing, Pinterest, social networking

Has Travelocity’s Gnome Gone Too Far This Time?

2013-03-11 by Phil Butler

Travelocity Gnome

For haters of Travelocity’s Gnome news that the online travel giant wants to get you off your couch and over to Spain, well, it just sits funny is all. Is there bad form in presenting your products during a downturn? Maybe Travelocity knows something we don’t. You be the judge.

Tags: advertising, PR moves, travel ads, travel marketing, travel PR, Travelocity

Popok International Ad Festival Kicks Off

2012-10-25 by Delia Gavrilescu

"Popok" international advertising festival

News from Yerevan, the Popok international Advertising Festival kicked off today. Organized by the Armenian Ad Council in connection with the city of Yerevan, the festival is slated to offer new concepts in advertising in Armenia’s capital.

Tags: advertising, Armenia business, Armenia tourism, Armenian ads, festivals

Ron Weasley and Lady Mary Crawley say, ‘Visit Skegness!’

2012-03-01 by Guest Author

Skegness beach

VisitEngland, has booked four top actors appear in a nationwide advertising campaign.

Tags: advertising, celebrities, england, hotel accommodation, hotels, marketing, Skegness, tourism

Who’s the Big Bad Wolf of Hotel Marketing?

2012-01-26 by Phil Butler

The big bad wolf of online travel

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?

Tags: advertising, American Hotel Lodging Association, Expedia commissions, franchise fees, Google, Google ads, Google evil, Google hotel finder, Google market, Google Travel, Hilton, hotel, hotel brands, hotel distribution, hotel franchises, Hyatt, IHG, Larry Page, Madigan Pratt & Associates, marketing, marketing channels, Marriott, Mr & Mrs Smith, online travel, OTA's, pay per click, ppc, propoganda, Roomkey, search marketing pay per click, Sergey Brin, STR, Tamara Heber-Percy, TripAdvisor, update, Wyndam

Expedia Dumps American – Can the Airline Still Fly Online?

2011-01-02 by Phil Butler

American Airlines landing page

Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.

Tags: advertising, airfares, airline advertising, airline hype, American Airlines, Bookings, cutbacks, Expedia, Facebook, Golf Digest, Orbitz, PR hype, price cuts, prices, social engagement, travel bookings, Twitter, website




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