Amidst all the kerfuffle regarding the failed attempt by American Airlines to change the way that global distribution systems operate, one of the key players in the squabble, Travelport CEO Gordon Wilson, has predicted a much more harmonious relationship between airlines and GDS companies in the future.
The highly anticipated New York City restaurant guides are out now. A story about his by Garth Johnston of the gothamist not only drew my attention, but made me put on my thinking cap too. Google’s movements into travel, the changing framework of online travel, and the real value of credability seem to be boiling to the surface of the online business soup. Zagat, the online restaurant guides slash data company, offers interesting value.
Kayak and Expedia had better watch out – booking flights online just got a whole lot easier thanks to an excellent new tool from those geniuses at Google – the new Flight Search, a super-intuitive tool that is set to wrestle a huge share of the market from traditional flight finder services.
For all those investors who emailed to ask me if the American Airlines slash Orbitz fight would be a game changer, the news today of skyrocketing Orbitz stock prices is as good an answer as any. Orbitz Worldwide Inc. bounced shares upward on an Illinois court reversal of their case against American Airlines. The court ordered American to resume selling flights via the online travel agency.
The still raging war for online travel supremacy continues with news from Microsoft and Kayak. The pending sale of ITA to Google has spurred some fairly ridiculous allegiances and deals, not the least of which is the latest Bing “slash” Kayak pairing. Let’s face it, Microsoft has already spent two king’s ransoms trying to beat Google, and now this?
The online travel war between OTA’s, airlines, and other interested parties has grown into an industry damaging PR nightmare. American Airlines, Google, Expedia, all the major players may not realize how frustrating their power moves are for the little people. These companies are jeopardizing their own future, and that of developers all over the world.
The Justice Department stands poised to nix Google’s acquisition of ITA proprietary software as FairSearch and other entities press the issue. Is Google becoming a monopoly? This is the overriding question on the minds of consumers, but what is on the government’s mind, this is what counts. With American Airlines’ recent ITA deal, exactly how will the Justice Department deal with the immense pressures being leveled? This online travel war is a far bigger confrontation than many realize.
In a transparent move to block yet another Google business move, Microsoft joins the scaredy cats at FairSearch. Like a ravenous whining hyena, Microsoft once again nips at the heels of the Internet’s most profitable and powerful company.