The suggested Google Travel entity could be just around the corner. According to the news from Tnooz and Kevin May, Google unceremoniously yanked third party reviews from hotels on Google Maps and Google Places, a move May suggests puts Google’s review credibility down there with TripAdvisor’s. But what if?
A Texas judge has ruled that Sabre Holdings Corp. cannot stop American Airlines (AMR) from seeking a court order to bar Sabre from diminishing the position of AMR’s flight listings. American is seeking an injunction to stop Sabre from listing the airline’s flights beneath competitors routinely. While AMR has won the most recent court round, passengers may lose in the end.
The recent war between online travel agents and major airlines heats up still more. But for the travel consumer, how will all this soap opera posturing effect prices and value? The answer is fairly simple, prices will go up, and services will go down. The trend to cut everything from jet fuel to aspirin is in place, and only a paradigm shift can alter that. Comparison pricing is the only consumer weapon for value. Expedia, Google, American Airlines, the customer, what is best for business only the customer can say.