In news from Paris, Concorde Hotels & Resorts has apparently become one of the first hotel chains to really take social media seriously. Beyond the lip service most businesses pay to the social channels, Concorde shows the way to true engagement, or so it appears. Let’s find out about something I call “integrated messaging” – the power of coordinated efforts in social media – or the lack thereof.
Google’s Probability of Online Travel Success
American Airlines and ITA penned a deal the other day which AA claims had nothing to do with Google’s acquisition of ITA technology. But the suggestion still remains as to what exactly Google is doing to fend off its opponents in the so called “Online Travel War.” Is Google silently orchestrating the downfall of Expedia and the others of FairSearch? Well, probably not anything so diabolical, but winning the ITA acquisition with underlying business relationships? This is not only possible, but probable.