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Editorial

Social Media: Does Your Hotel Speak It?

2011-10-15 by Phil Butler

Do you speak it MF?

In news from Paris, Concorde Hotels & Resorts has apparently become one of the first hotel chains to really take social media seriously. Beyond the lip service most businesses pay to the social channels, Concorde shows the way to true engagement, or so it appears. Let’s find out about something I call “integrated messaging” – the power of coordinated efforts in social media – or the lack thereof.

Tags: Concorde Hotels & Resorts, Cyril Attias, Editorial, Françoise Houdebine, hotel press, Influence Digitale, KIA, Michelin, Nathan Greenhalgh, social engagement, social media, travel tools

Google’s Probability of Online Travel Success

2011-01-15 by Phil Butler

Eric Schmidt of Google

American Airlines and ITA penned a deal the other day which AA claims had nothing to do with Google’s acquisition of ITA technology. But the suggestion still remains as to what exactly Google is doing to fend off its opponents in the so called “Online Travel War.” Is Google silently orchestrating the downfall of Expedia and the others of FairSearch? Well, probably not anything so diabolical, but winning the ITA acquisition with underlying business relationships? This is not only possible, but probable.

Tags: American Airlines, AMR Corp, AMR holdings, antitrust, Dara Khosrowshahi, Direct Connect, Doug Cameron, Editorial, Eric Schmidt, Expedia, FairSearch, Gerard Arpey, Google Travel, ITA, Japan Airlines, Justice Department, Microsoft, Monte Ford, Orbitz, OTA, Sabre, Tnooz, Tom Horton

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