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cutbacks

Expedia Dumps American – Can the Airline Still Fly Online?

2011-01-02 by Phil Butler

American Airlines landing page

Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.

Tags: advertising, airfares, airline advertising, airline hype, American Airlines, Bookings, cutbacks, Expedia, Facebook, Golf Digest, Orbitz, PR hype, price cuts, prices, social engagement, travel bookings, Twitter, website




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