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Jet Blue

Getting There and Carried Away Airlines

2011-01-05 by Phil Butler

The future of air travel

The recent war between online travel agents and major airlines heats up still more. But for the travel consumer, how will all this soap opera posturing effect prices and value? The answer is fairly simple, prices will go up, and services will go down. The trend to cut everything from jet fuel to aspirin is in place, and only a paradigm shift can alter that. Comparison pricing is the only consumer weapon for value. Expedia, Google, American Airlines, the customer, what is best for business only the customer can say.

Tags: air fares, air travel, American Airlines, business travel, Expedia, fare wars, Getting There, Google, Google ITA, ITA, Jet Blue, Joe Brancatelli, Orbitz, OTA's, Portfolio.com, price war, Southwest

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