In news from Paris, Concorde Hotels & Resorts has apparently become one of the first hotel chains to really take social media seriously. Beyond the lip service most businesses pay to the social channels, Concorde shows the way to true engagement, or so it appears. Let’s find out about something I call “integrated messaging” – the power of coordinated efforts in social media – or the lack thereof.
Journeys of Distinction, the provider of worldwide luxury escorted tours, just announced that it has selected Lakestar Media has been given the task to improving its digital marketing and search engine optimization.
Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.