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social engagement

Social Media: Does Your Hotel Speak It?

2011-10-15 by Phil Butler

Do you speak it MF?

In news from Paris, Concorde Hotels & Resorts has apparently become one of the first hotel chains to really take social media seriously. Beyond the lip service most businesses pay to the social channels, Concorde shows the way to true engagement, or so it appears. Let’s find out about something I call “integrated messaging” – the power of coordinated efforts in social media – or the lack thereof.

Tags: Concorde Hotels & Resorts, Cyril Attias, Editorial, Françoise Houdebine, hotel press, Influence Digitale, KIA, Michelin, Nathan Greenhalgh, social engagement, social media, travel tools

Lakestar Media Toting SEO for Journeys of Distinction

2011-02-16 by Aleksandr Shatskih

Journeys of Distinction Europe City Tours Page

Journeys of Distinction, the provider of worldwide luxury escorted tours, just announced that it has selected Lakestar Media has been given the task to improving its digital marketing and search engine optimization.

Tags: Alexa, Journeys of Distiction, Karen Gee, Lakestar Media, luxury travel, mobile travel, Neil McKay, online travel, SEO, SEO tactics, social engagement, social media, traffic, Travel operators, travel startups

Expedia Dumps American – Can the Airline Still Fly Online?

2011-01-02 by Phil Butler

American Airlines landing page

Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.

Tags: advertising, airfares, airline advertising, airline hype, American Airlines, Bookings, cutbacks, Expedia, Facebook, Golf Digest, Orbitz, PR hype, price cuts, prices, social engagement, travel bookings, Twitter, website




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