SaaS Customer Service Management (CEM) leader Medallia® has just announced a partnership with TripAdvisor® for making a better engagement via the travel company’s review process.
Now that my invite to travel Triptease has been mailed, received, and opened, the latest in a line of online travel tools gets a bit of Argo love, or hate, depending. If ever you feverishly desired making a magazine from your travels, Triptease may just be your dream come true. Let’s find out 1 -2 -3.
Last week, Danny King over at Travel Weekly hit the nail on the head with his assessment of Expedia’s so called “verified” review system. Expedia Verified Reviews attempts to qualify hotel reviews using “use” of Expedia as a criteria. Having pushed TripAdvisor from the OTA nest on its own, Expedia seems intent on milking the last drop from the user review teat.
TripAdvisor Media Group generated $486 million in revenue in 2010, all based on user-generated content. However TripAdvisor hasn’t considered rewarding its top contributors in any way to celebrate its 50 million reviews milestone.
Oyster.com, one of the most innovative travel review entities in the world, announces what they term “Oyster Shots” – a first ever photo powered hotel search engine.
Ryan Cox reviews Kukunu, a travel startup of 2010 – promising, yet still far behind what it could become.