A BBC story the other day has cast a bigger shadow on the world’s most trusted travel review entity, TripAdvisor. The lead in to BBC’s coverage begins with “TripAdvisor has hit back at allegations that it is failing to stop a flood of fake reviews that artificially boost hotel ratings.” Here’s a dissenting view the […]
TripAdvisor Releases First-Of-Its-Kind Transparency Report
TripAdvisor® has published its first-ever Review Transparency Report showing over 1m fake reviews being blocked from the site in 2018.
How to Handle Fake Posts on Travel Review Sites
Hospitality firms with online presence can introduce and sell their products not only to actual customers directly, but also to the networks reached by customer feedback. More people reading customer reviews means a wider market reach, as any people use travel review websites in planning trips and sharing travel experiences. It’s been shown that three quarters of online travelers use three or more travel review websites before final booking. But there’s a problem…
TravAddict: Credibility Gone Down The Toilet
Adventure holiday specialists TravAddict.com has just rolled out a number of new ‘improvements’ to its website, including updates to its search engine and a number of other new features.
TripAdvisor Reaches 50 Million Visitors: But For How Long?
TripAdvisor, currently the largest travel portal in the world, yesterday announced via a press release that it had reached a milestone of 50 million unique visitors each month, becoming the first stand-alone travel site to do so, according to statistics provided by comScore.
TripAdvisor’s Fake Reviews Sickness Goes Critical
TripAdvisor, the leading online travel reviews site in the world, is now under investigation by the UK’s Advertising Standards Authority (ASA) over concerns reviews from travelers may be illegitimate. A formal investigation has reportedly been launched on the heels of complaints TripAdvisor’s reviews problems have reached monumental levels.