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fake reviews

The Case of Which? Versus TripAdvisor: A View You Should Read

2019-09-18 by Phil Butler

Which? versus TA

A BBC story the other day has cast a bigger shadow on the world’s most trusted travel review entity, TripAdvisor. The lead in to BBC’s coverage begins with “TripAdvisor has hit back at allegations that it is failing to stop a flood of fake reviews that artificially boost hotel ratings.” Here’s a dissenting view the […]

Tags: BBC, consumer advocate, fake news, fake reviews, hotel reviews, reviews, TripAdvisor, TripAdvisor reviews, Which?

TripAdvisor Releases First-Of-Its-Kind Transparency Report

2019-09-17 by Argophilia Travel News

TripAdvisor® has published its first-ever Review Transparency Report showing over 1m fake reviews being blocked from the site in 2018.

Tags: customer reviews, destination reviews, Facebook, fake reviews, Google Travel, tourism reviews, travel reviews, TripAdvisor, TripAdvisor reviews, TripAdvisor Transparency Report

How to Handle Fake Posts on Travel Review Sites

2013-02-21 by Aleksandr Shatskih

Fake reviewer

Hospitality firms with online presence can introduce and sell their products not only to actual customers directly, but also to the networks reached by customer feedback. More people reading customer reviews means a wider market reach, as any people use travel review websites in planning trips and sharing travel experiences. It’s been shown that three quarters of online travelers use three or more travel review websites before final booking. But there’s a problem…

Tags: fake reviews, Hospitality marketing, hospitality rating, hospitality SEO, hotel reviews

TravAddict: Credibility Gone Down The Toilet

2012-10-18 by Aleksandr Shatskih

Adventure holiday specialists TravAddict.com has just rolled out a number of new ‘improvements’ to its website, including updates to its search engine and a number of other new features.

Tags: fake reviews, review abuse, TravAddict, user reviews

TripAdvisor Reaches 50 Million Visitors: But For How Long?

2011-09-20 by Aleksandr Shatskih

tripadvisor logo

TripAdvisor, currently the largest travel portal in the world, yesterday announced via a press release that it had reached a milestone of 50 million unique visitors each month, becoming the first stand-alone travel site to do so, according to statistics provided by comScore.

Tags: 50 Million Unique Visitors, comScore, fake reviews, Kwikchex, Orbitz, PhoCusWright, Steve Kaufer, TripAdvisor, TripAdvisor reviews

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