Mobile is the emerging trend worldwide, but nowhere more critical than for the Asia travel marketing. Coming next month Eye for Travel will present Social Media and Mobile in Travel Asia 2012, a conference aimed at profitability in this space.
Gelpme aims to help travelers move along navigating landmarks and places of interest via their iPhones. Argo does a PC eval of a new travel app with great potential.
Last week, Hilton extended their Stay Hilton, Go Everywhere campaign with what the hotelier calls the world’s first “iAd interactive” extension for Apple devices. The strategy is pretty simple, take Hilton’s already successful marketing campaign and evangelize it across Apple platforms already adopted by tens of millions. Whether or not Hilton’s so called iAd is a first of its kind or not, the digital engagement is brilliant.
With the Summer travel season underway full tilt, major airlines engage customers via social media channels. Planning a trip or vacation has never been easier, or more socially connected than this year. ExactTarget helps put companies and customers in the digital conversation – better communication, means better customer retention, according to anyone’s news.
If there is one thing concrete that we can say binds all of us, it is good old Terra firma herself. In a very real way, the Earth beneath all our feet, like our own humanity, can teach us a lot about one another. Maybe this is one reason travel is so fantastically popular – as human beings we a
RateGain, a company whose BrandGain innovation we just covered on Argo News, has just announced Preferred Hotel Group’s adoption of their iRate advanced intelligence tool. RateGain’s cutting edge rate shopping system, combined with the hotel groups iRate program, will afford managers real time advantage across multiple channels.
Travelocity announced the four grand prize winners for their recent Travel for Good® program. Over the last six months Travelocity has been looking for stories of inspiration from volunteers around the world. The four winners will each receive a $5,000 grant for a so called “volunteer vacation” – where they can offer their services in some corner of the world.
In travel news from Germany, online travel giant Sabre Group has announced the launch of a social networking platform here in Germany. AgentStream is theoretically designed for travel agents in Germany to be able to engage the social web, at least this is what the over four thousand global participants at AgentStream hope. But aside the obvious PR push of this, is the platform really all that social? It looks more like a push to keep up with Travelport than anything.