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STR

Europe’s Second Lockdown Already Crushing Stays

2020-11-23 by Phil Butler

Stop Covid

Europe’s 2nd lockdown is already negatively impacting hotel performance. Data from STR and other researchers reveals October performance way down.

Tags: 2020 bookings, COVID-19 cancellations, Europe bookings, Europe hotels, hotel bookings, hotels 2020, STR, VauBoo

STR Releases Europe Hotel Performance for July 2020

2020-08-21 by Argophilia Travel News

Fodele Beach Hotel

A report from STR reveals Europe’s hotel industry’s improved but low performance, according to July 2020 data.

Tags: ADR, Europe summer, hotel profits, hotels, RevPAR, STR, Summer 2020, summer numbers, UK hotels

Few Still Hold Out Home for Rescuing Greece Tourism in 2020

2020-07-30 by Phil Butler

25th August Street

The Greeks had high hopes that somehow officials and good luck would help rescue the 2020 tourism season. But, it isn’t happening so far.

Tags: GBR, GBR hospitality consulting, Greece 2020, Greece economy, Greece hotels, Greece resorts, Greece visits, Greek vacations, STR, Vacation 2020

Why “NOT” to Believe Dreamy COVID-19 Recovery Predictions

2020-03-26 by Phil Butler

Tacoma COVID-19

The COVID-19 situation where travel and hospitality are concern, is largely understated by most experts who project a mid-term leveling out.

Tags: Asia Pacific, Coronavirus, COVID-19, Donald Trump, Double Check, Europe hotels, Greece hotels, hotel revenue, Le Bijou, London, london hotels, Madeleine Hübner, McKinsey & Company, RevPAR, STR, US hotels, World hotels, WTTC

Hospitality Beyond COVID-19: Early Advice from the Industry’s Best

2020-03-14 by Phil Butler

Post Coronavirus

Greece’s tourism sector is in big trouble over the COVID-19 pandemic. With more and more countries instituting level 3 travel advisories for Europe, the country’s early tourism season is badly affected. Just emerging from a horrendous economic crisis, Greece offers us a litmus test for worldwide destinations in crisis. What needs to happen now is […]

Tags: Avvio, COVID-19, Duetto, Europe hotels, Greece hotel, Greece hotels, Guestline, hotel marketing, MSC Cruises, Norwegian Cruise Line, scenario planning, STR, STR Inc., thomas cook, TUI, Woody Wade, World Economic Forum

Europe Hotel Industry Reports Solid Growth for January, 2018

2018-02-28 by Argophilia Travel News

Sinaia

Europe’s hotel industry posted growth across the three key performance metrics during January 2018, according to data from STR. 

Tags: Eastern Europe tourism. European rooms, Europe hotels, Europe travel, European hotels, Greece hotels, Romania hotels, STR

STR Analyzes the Impact of Terrorism on Europe’s Hotel Industry

2016-05-09 by Aleksandr Shatskih

STR Global

On average, European hotel markets experience stabilized performance results within approximately three months following a terror attack, according to data and analysis from STR.

Tags: Europe hotels, STR, STR Global, terror

Who’s the Big Bad Wolf of Hotel Marketing?

2012-01-26 by Phil Butler

The big bad wolf of online travel

Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?

Tags: advertising, American Hotel Lodging Association, Expedia commissions, franchise fees, Google, Google ads, Google evil, Google hotel finder, Google market, Google Travel, Hilton, hotel, hotel brands, hotel distribution, hotel franchises, Hyatt, IHG, Larry Page, Madigan Pratt & Associates, marketing, marketing channels, Marriott, Mr & Mrs Smith, online travel, OTA's, pay per click, ppc, propoganda, Roomkey, search marketing pay per click, Sergey Brin, STR, Tamara Heber-Percy, TripAdvisor, update, Wyndam

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Stories of Interest

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Google Begins 3D Mapping of Crete to Update Maps and Street View

2026-02-04 By Kostas Raptis

Google will carry out 3D mapping across Crete from February to November 2026 to update Google Maps and Street View, with privacy safeguards in place.

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The Train Fantasy: How to Save Crete by Cutting It in Half

2026-02-04 By Kostas Raptis

Local authorities in Crete renew calls for a railway system linked to the new Kastelli airport, sparking debate over feasibility, environment, and long-term impact.

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Crete Celebrates Wild Greens With Hands-On Gastronomy Actions in Chania

2026-02-04 By Mihaela Lica Butler

The Region of Crete launches a series of experiential activities across Chania to celebrate wild edible greens, a core element of Cretan culinary tradition, as part of Gastronomy 2026.

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Carnival of Phaistos Municipality Returns to Tympaki on February 22

2026-02-04 By Argophilia Travel News

The Municipality of Phaistos invites locals and visitors to the Tympaki Carnival on February 22 for a festive parade, music, and celebrations.

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Breaking News: People Actually Want Jobs, and They Showed Up for Them in Heraklion

2026-02-04 By Iorgos Pappas

The Tourism Career Day by kariera.gr in Heraklion attracted record participation, with hundreds of candidates and thousands of interviews, highlighting strong interest in tourism jobs.

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