Yesterday, thousands of tourism businesses canceled millions of reservations. Tomorrow, every cruise line, hotel, and air carrier will wake to a new world.
marketing
Airbnb Writing on Expedia’s, Bookings’ and Hoteliers’ Profit Walls
Airbnb, the online brokerage dreamed up by schoolmates Brian Chesky and Joe Gebbia has apparently eclipsed Expedia’s booked room nights.
Hotel Marketing: Yes, Social Media Influencers are Still “In”
This report reveals for hoteliers a much better guide to social media influencers, and into the marketing strategies that work.
Greek Hoteliers Get Ready for 2020 Season Balancing Act
Greece’s 2019 tourism season warns of a disastrous 2020. Unless stakeholders think outside the box, Crete and other markets will suffer.
Winners and Losers of the Crete Hospitality Games
Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
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