World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.
News from budding marketing marvel buuteeq suggests their dital marketing system (DMS) for independent hotels is gaining momentum. Powering online reservartions online, on mobile, and via social media, the startup launched back in 2011 is now engaging hoteliers across 15 countries.
A couple of weeks ago we announced hotels could load their inventory onto Treovi. Yesterday the Swiss startup announced having opened their beta doors to guests, inviting the world to not only search desired destination hotels, but to just plain “book!” This niche of travel booking entities is growing pretty fast, but Treovi thinks their model is the only truly free one.
One of the most crucial aspects of any online business is the landing page of the website. Nowhere is this more crucial than for any hospitality company, and in particular hoteliers. We have typed ourselves to bloody fingers, talked ourselves blue in the face, but still even wonderfully lavish hotels offer up hamburger to their prime rib consuming visitors.
Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.
Selected to reinvent all Library Hotel Collection’s websites, hotel marketing agency WHIP expands their already considerable brace of interdependent hotel clients with four extraordinary boutiques in New York, and more to come from Budapest to Toronto in the coming weeks. The hospitality sensation of ITB Berlin, WIHP Convert website design renders a result ending the way Every hotel website should look like, at least according to Robin Wauters at The Next Web.
For travel and tourism engaged companies, there’s perhaps no more crucial component of operations than communications. And not just in a company’s native language. ComTranslations, a rapidly growing international translation company, has just been signed by World Independent Hotels Promotion (WIHP), another rising star in the tourism sector.
British – Australian run Tucan Travel has just named LeadGenerators to manage their ongoing search marketing strategy, according to news from the adventure travel company. The award winning tour operators tapped the London based firm for their SEO savvy and SEM successes.
Have you ever Google’d before going on a trip, only to run across one crappy website after another in search of a hotel? Face it, despite all the technology advances, the mobile breakthroughs enabling us like never before, hotel websites still suck. WIHP aims to change all that.
VisitEngland, has booked four top actors appear in a nationwide advertising campaign.
Reading the Google News ticker this morning we ran into some extraordinary images via hotel pages on G +, so we thought we would share. For the travel enthusiast, there is perhaps no imagery more effective than the views of and from a hotel. For the hotelier, imagery is certainly the Holy Grail of media. Let’s look at some extraordinary examples from random hotels.
Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?
Meritus Hotels & Resorts has announced a campaign to celebrate, among other things, four decades of Meritus signature hospitality in Asia. These luxurious hotels are encapsulated in a new commercial campaign of extraordinary beauty and clarity.
The unveiling of the dynamic new addition to the internet travel community was announced today, as the EuropeTravel.net portal finally went live. EuropeTravel is a unique social network community geared towards European travel, with the stated goal of bringing together travel companies, tour operators and travelers to engage in information sharing for all 55 European nations.
In travel technology news, Travel Media Group has just launched Travel Media Interactive, a so called next generation marketing and reputation management tool. A division of Dominion Enterprises, TMG is targeted at online marketing solutions for the travel industry.