The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing marketing and technology innovations and services. However complicated these new tools and services may be though, age old business logic still applies.
EyeWide Digital Marketing Agency, one of Europe’s leading hospitality marketing companies, has been nominated for several Greek Hospitality Awards for 2018.
Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.
The anticipated AccorHotels acquisition of VeryChic is now complete according to the hotel chain. Now Accor can complete digital private sales of luxury hotel rooms and apartments, cruises, breaks, packages and more.
The hotel industry is in a nightmare of dire concerns over a beleaguered hospitality market. Airbnb and the impact the so-called “sharing economy” is on every hotelier’s mind, and understandably. The industry is for all intents and purposes, lost in a forest like Little Red Riding Hood trying to figure how much business the Big Bad Wolf […]
Market segment, the new paradigm hotel revenue people seek to optimize and utilize, it can be an elusive beast. Using guest analytics and loyalty data will become more and more useful, but the key segments, and those data sets, will power the coming hotel operations shift toward predictive analytics. Here are some resources that should be […]
To celebrate the relaunch of its official site, redesigned as a network to build solid relationships between hotels, journalists and bloggers, Snap Traveller released an authoritative report on influence marketing and its role in the hospitality industry.
adds digital gurus from around the social/digital web to their advisory board. According to news from TravelMole, hiring marketing guru Remo Masala from Kuoni set the tone for TC’s ongoing upramp into digital.
2014 brings with a new year great new possibilities in every industry. Travel not being the least of these, World Independent Hotels Promotion (WIHP) just compiled a Slideshare bucket list of benchmark hotel and marketing items not to overlook. This will be one of those years technology provides a fast forward effect for competitiveness, and […]
You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?
The Croatian Tourism Board (HTZ) is seeking design of a strategic marketing plan for Croatian Tourism for 2014-2020. The board has just tendered a deadline for submissions of bids of May 29th. The project, expected to be valued at just over €500,000 euro.
Yesterday, Sabre Hospitality Solutions announced the expansion of their Internet marketing products and services across Europe with the launch of WebExpress. WebExpress, available for European, Middle Eastern, and Asian hotels, provides a managers and staff with a combination of tools for visibility and web traffic, and etc. Monique Jaspers-Wijn, vice president business development, EMEA, for […]
Are hotels and resorts successful in using Pinterest to attract more guests. Tow case studies show how success can be earned.
For new hotels, establishing an online footprint before they open their doors has never been so important. It’s vital that hotel operators generate buzz ahead of the big day, not only to ensure a house full of guests, but also so they can escape from the clutches of expensive OTAs garnishing their profits.
Flip.to, an amplified word of mouth innovator that helps hotels gain conversions via guest spreading the good word, has announced adding more North America sales execs.