Argophilia

Αργοφιλία: For the love of the journey.

marketing

Instagram in a Destination Discovery Context

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Since forever I’ve advised my clients to make the best use of images and video, of media that will capture the imagination of potential clients. It’s 2017 and many have still not grasped the simplest concept, that a captive audience travels on the visual. As a wordsmith and someone who enjoys telling a story, using Instagram as a story place marker helps me convey the reality of a place and experience. Let me show you how to use Instagram mixed with a contextual storyline.

Airbnb Really Is the Big Bad Wolf

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The hotel industry is in a nightmare of dire concerns over a beleaguered hospitality market. Airbnb and the impact the so-called “sharing economy” is on every hotelier’s mind, and understandably. The industry is for all intents and purposes, lost in a forest like Little Red Riding Hood trying to figure how much business the Big Bad Wolf […]

Key Data Integrations for Hotel Intelligence

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Market segment, the new paradigm hotel revenue people seek to optimize and utilize, it can be an elusive beast. Using guest analytics and loyalty data will become more and more useful, but the key segments, and those data sets, will power the coming hotel operations shift toward predictive analytics. Here are some resources that should be […]

WIHP’s 2014 Marketing Bucket List

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2014 brings with a new year great new possibilities in every industry. Travel not being the least of these, World Independent Hotels Promotion (WIHP) just compiled a Slideshare bucket list of benchmark hotel and marketing items not to overlook. This will be one of those years technology provides a fast forward effect for competitiveness, and […]

Social Media 101 for Restaurateurs: Getting and Giving the Business

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You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Sabre Hospitality Solutions Boosts Europe Hotels Tools

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Yesterday, Sabre Hospitality Solutions announced the expansion of their Internet marketing products and services across Europe with the launch of WebExpress. WebExpress, available for European, Middle Eastern, and Asian hotels, provides a managers and staff with a combination of tools for visibility and web traffic, and etc. Monique Jaspers-Wijn, vice president business development, EMEA, for […]

buuteeq Solution Gives Hotels Early Advantage

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For new hotels, establishing an online footprint before they open their doors has never been so important. It’s vital that hotel operators generate buzz ahead of the big day, not only to ensure a house full of guests, but also so they can escape from the clutches of expensive OTAs garnishing their profits.

WIHP’s DirectPack & Trivago – Direct Bookings Imminent?

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World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.

Digital Marketing System buuteeq Looking Up

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News from budding marketing marvel buuteeq suggests their dital marketing system (DMS) for independent hotels is gaining momentum. Powering online reservartions online, on mobile, and via social media, the startup launched back in 2011 is now engaging hoteliers across 15 countries.

Treovi Opens: Just Book!

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A couple of weeks ago we announced hotels could load their inventory onto Treovi. Yesterday the Swiss startup announced having opened their beta doors to guests, inviting the world to not only search desired destination hotels, but to just plain “book!” This niche of travel booking entities is growing pretty fast, but Treovi thinks their model is the only truly free one.

Three Great Hotels That Could Use A Website

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One of the most crucial aspects of any online business is the landing page of the website. Nowhere is this more crucial than for any hospitality company, and in particular hoteliers. We have typed ourselves to bloody fingers, talked ourselves blue in the face, but still even wonderfully lavish hotels offer up hamburger to their prime rib consuming visitors.

Lifestyle Hotels & Other Booking Filters

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Are you looking for something or someone to filter your digital world? Argo Travel News takes a look at another travel accommodation filtering channel, Lifestyle Hotels, with mentions of a few others. If ever there were a need for good suggestion engines, the travel space is in dire need. How do you decide where to go, where to stay, what to do? Let’s look at regional players in travel booking.

Library Hotel Collection Moves With WIHP

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Selected to reinvent all Library Hotel Collection’s websites, hotel marketing agency WHIP expands their already considerable brace of interdependent hotel clients with four extraordinary boutiques in New York, and more to come from Budapest to Toronto in the coming weeks. The hospitality sensation of ITB Berlin, WIHP Convert website design renders a result ending the way Every hotel website should look like, at least according to Robin Wauters at The Next Web.

WIHP Hotels Selects ComTranslations

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For travel and tourism engaged companies, there’s perhaps no more crucial component of operations than communications. And not just in a company’s native language. ComTranslations, a rapidly growing international translation company, has just been signed by World Independent Hotels Promotion (WIHP), another rising star in the tourism sector.