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SEM

Tucan Travel Tags London’s LeadGenerators

2012-04-24 by Phil Butler

Tucan Travel logo

British – Australian run Tucan Travel has just named LeadGenerators to manage their ongoing search marketing strategy, according to news from the adventure travel company. The award winning tour operators tapped the London based firm for their SEO savvy and SEM successes.

Tags: LeadGenerators, London companies, marketing, online marketing, Online Tours, online travel, SEM, SEO, travel, travel marketing, Tucan Travel

Taking a Whiff of WIHP

2011-11-20 by Phil Butler

Charlton Heston as Moses

As you surf the web today, take note of just how many times you run across a WIHP ad. If ever there were an “over” the top campaign, the so called “all inclusive” hotel marketing agency may have gone too far.

So, since WIHP is all into viral evangelism and digital visibility, let’s take a look at just what’s going on there. First up, how about website creation?

Tags: ad spend, Charlton Heston, hotel ads, Hotel du Globe, Hôtel Odéon Saint-Germain, Hotelduglobeparis.com, hotelduparcparis.com, hotelsoftparis.com, marketing spend, miracles, SEM, SEO, TripAdvisor Ads, TripAdvisor spend, WIHP

Travel Dot Brands and the New ICANN gTLDs

2011-08-06 by Liliana Steffens

relax.hilton - a possible .brand for Hilton Worldwide.

When the new ICANN Dot Branded gTLDs hit the web, some feel larger corporations will further distance themselves from the little guy in online business. Expensive, highly targeted and branded domains like dot apple and dot hilton may in fact shove out competition online.

Tags: branding, deals.hilton, Dot Branding, Dot Brands, dot travel, EPR, Everything PR News, gTLD, Hilton, Hilton Hotel gTLDs, ICANN, SEM, SEO, tax law, travel, travel brands, travel news, travel technology, travel.hilton, Vayton Brand Capital




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