In travel marketing news, RedEye and the Target Marketing Group have teamed up to produce a complementary online webinar; “Develop Your Customer Relationship and Increase Your Email Revenue – Lifecycle Marketing Volume 3”, slated to go live Tuesday, April 9 at 2 p.m. ET/11:00 a.m. PT.
online marketing
Scorecard: Winners in the UK Online Hotel Game
According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.
Tucan Travel Tags London’s LeadGenerators
British – Australian run Tucan Travel has just named LeadGenerators to manage their ongoing search marketing strategy, according to news from the adventure travel company. The award winning tour operators tapped the London based firm for their SEO savvy and SEM successes.
GetYourGuide: Swiss Movement for Tours
Travel and tourism in the digital world is branching out in “pioneer” fashion more and more these days. One startup we took a look at today, GetYourGuide, illustrates vividly what is possible with the right people behind an endeavor. GetYourGuide, founded in 2008, is a development that has been hard at work becoming the digital world’s tour and specialty activity “go to” platform.