EyeWide and CRETAquarium expand cooperation into fields of digital marketing including performance marketing (Google Ads & Facebook Ads).
SEO
Louvre Hôtels Group Picks World Independent Hotel Promotion for SEO
Louvre Hôtels Group, the 2nd major player in the European hotel market and the largest hotel chain in France, just hired World Independent Hotel Promotion (WIHP) for in-depth search optimization services for all 6 brands of the group’s brands.
Scorecard: Winners in the UK Online Hotel Game
According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.
Tucan Travel Tags London’s LeadGenerators
British – Australian run Tucan Travel has just named LeadGenerators to manage their ongoing search marketing strategy, according to news from the adventure travel company. The award winning tour operators tapped the London based firm for their SEO savvy and SEM successes.
Taking a Whiff of WIHP
As you surf the web today, take note of just how many times you run across a WIHP ad. If ever there were an “over” the top campaign, the so called “all inclusive” hotel marketing agency may have gone too far.
So, since WIHP is all into viral evangelism and digital visibility, let’s take a look at just what’s going on there. First up, how about website creation?