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SEO

EyeWide to Manage the Performance Marketing of CRETAquarium

2019-08-09 by Argophilia Travel News

EyeWide Digital Marketing

EyeWide and CRETAquarium expand cooperation into fields of digital marketing including performance marketing (Google Ads & Facebook Ads).

Tags: Cretaquarium, Crete businesses, Crete marketing, EyeWide Digital Marketing Agency, Greece marketing firms, Greek marketers, Heraklion businesses, marketing campaign, Premier Google Partner, sales management, SEO, SETE, webdesign

Louvre Hôtels Group Picks World Independent Hotel Promotion for SEO

2013-11-01 by Liliana Steffens

Luca Gerini

Louvre Hôtels Group, the 2nd major player in the European hotel market and the largest hotel chain in France, just hired World Independent Hotel Promotion (WIHP) for in-depth search optimization services for all 6 brands of the group’s brands.

Tags: Europe hotels, hotels, Louvre Group, Louvre Hotels, SEO, WIHP, WIHPConnect

Scorecard: Winners in the UK Online Hotel Game

2013-03-31 by Phil Butler

TripAdvisor

According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.

Tags: Greenlight, hotel bookings, online marketing, ppc, SEO, social marketing, TripAdvisor, UK hotels

Tucan Travel Tags London’s LeadGenerators

2012-04-24 by Phil Butler

Tucan Travel logo

British – Australian run Tucan Travel has just named LeadGenerators to manage their ongoing search marketing strategy, according to news from the adventure travel company. The award winning tour operators tapped the London based firm for their SEO savvy and SEM successes.

Tags: LeadGenerators, London companies, marketing, online marketing, Online Tours, online travel, SEM, SEO, travel, travel marketing, Tucan Travel

Taking a Whiff of WIHP

2011-11-20 by Phil Butler

Charlton Heston as Moses

As you surf the web today, take note of just how many times you run across a WIHP ad. If ever there were an “over” the top campaign, the so called “all inclusive” hotel marketing agency may have gone too far.

So, since WIHP is all into viral evangelism and digital visibility, let’s take a look at just what’s going on there. First up, how about website creation?

Tags: ad spend, Charlton Heston, hotel ads, Hotel du Globe, Hôtel Odéon Saint-Germain, Hotelduglobeparis.com, hotelduparcparis.com, hotelsoftparis.com, marketing spend, miracles, SEM, SEO, TripAdvisor Ads, TripAdvisor spend, WIHP

TripAdvisor’s Fake Reviews Sickness Goes Critical

2011-09-02 by Phil Butler

TripAdvisor Joker

TripAdvisor, the leading online travel reviews site in the world, is now under investigation by the UK’s Advertising Standards Authority (ASA) over concerns reviews from travelers may be illegitimate. A formal investigation has reportedly been launched on the heels of complaints TripAdvisor’s reviews problems have reached monumental levels.

Tags: Advertising Standards Authority, Amazon, Craigslist, David Streitfeld, Digital Point, Expedia, fake reviews, forums, G+, Google Plus, Google Travel, hotel reviews, Kwikchex, online reviews, online travel, restaurant reviews, SEO, Tnooz, TripAdvisor, trusted reviews

Travel Dot Brands and the New ICANN gTLDs

2011-08-06 by Liliana Steffens

relax.hilton - a possible .brand for Hilton Worldwide.

When the new ICANN Dot Branded gTLDs hit the web, some feel larger corporations will further distance themselves from the little guy in online business. Expensive, highly targeted and branded domains like dot apple and dot hilton may in fact shove out competition online.

Tags: branding, deals.hilton, Dot Branding, Dot Brands, dot travel, EPR, Everything PR News, gTLD, Hilton, Hilton Hotel gTLDs, ICANN, SEM, SEO, tax law, travel, travel brands, travel news, travel technology, travel.hilton, Vayton Brand Capital

Travel Media Group Launches Edgy Marketing Tool

2011-07-13 by Phil Butler

Who is really connected?

In travel technology news, Travel Media Group has just launched Travel Media Interactive, a so called next generation marketing and reputation management tool. A division of Dominion Enterprises, TMG is targeted at online marketing solutions for the travel industry.

Tags: +, boating, booking tools, Bookings, CMS, digital media, Dominion Enterprises, hosting, hotel tools, hotels, Jose Baerga, marketing, media, reputation management, SEO, tourism, travel market, Travel Media Group, travel tools, websites

Lakestar Media Toting SEO for Journeys of Distinction

2011-02-16 by Ryan Cox

Journeys of Distinction Europe City Tours Page

Journeys of Distinction, the provider of worldwide luxury escorted tours, just announced that it has selected Lakestar Media has been given the task to improving its digital marketing and search engine optimization.

Tags: Alexa, Journeys of Distiction, Karen Gee, Lakestar Media, luxury travel, mobile travel, Neil McKay, online travel, SEO, SEO tactics, social engagement, social media, traffic, Travel operators, travel startups




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