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Richard Edelman

A Prescription for Recovering from Our Marketing Disease

2018-11-29 by Phil Butler

Soap sales

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

Tags: Brian Solis, Dave Senay, digital marketing, earned media, Edelman PR, Epoch Times, EyeWide, EyeWide Digital Marketing, FH, Fleischman Hillard, Future Works, marketing, Martin Soler, media, Minas Liapakis, PR, public relations, RADAR, Richard Edelman, WIHP

Social Media 101 for Restaurateurs: Getting and Giving the Business

2013-05-28 by Phil Butler

Facebook 101 for Restaurants

You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?

Tags: advertising, Brian Solis, Edelman, hospitality ads, hospitality PR, marketing, Pamil Visions, Richard Edelman, ROI, tourism channels, travel ads, travel marketing, travel PR




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