For a few years now digital experts have discussed the importance of “personalization”, the so-called “guest experience.” While the concept is not a new one, like so many marketing or “buzz” terms, the reality of providing real customer value is often lost in the shuffle. Is Big Data really so useful? Can your business leverage […]
Brian Solis
“We Told You!” The Arrival of Your Mobile Guest
Across the spectrum of travel businesses the paradigm shift to mobile now takes on acute significance. From online travel agencies, hoteliers, travel agents, and the business side of the travel industry, the inevitability of the mobile customer has arrived. Fortunately for a good many travel entities, preparations were made to adapt to this shift. However, the majority of businesses worldwide now find themselves behind the proverbial 8-ball. To all the businesses we’ve suggested convert, that milestone we predicted has arrived. Don’t say we didn’t tell you so.
Brandwatch Report on Social Listening a Head Turner for Hospitality
Brandwatch, the most powerful social media monitoring and analytics tool we’ve found, just released their travel and hospitality report for 2014 – Social Listening & the Tourism Industry: A Snapshot. The detailed report amounts to the first of its kind primer for travel executives to understand the impacts of social media on traveler decision making.
Digital Tourism Curve: Not Even a TravelCube Makes the Grade
What was OctopusTravel has now become a GTA booking portal called TravelCube, this according to Travel Weekly. However, appropriate a rebrand is, the question arises; “What’s the best future travel agent conduit to success.”
Social Media 101 for Restaurateurs: Getting and Giving the Business
You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is, obviously, something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment from this “social” space? There seem to be more questions about the social sphere than answers, no?