Louvre Hôtels Group, the 2nd major player in the European hotel market and the largest hotel chain in France, just hired World Independent Hotel Promotion (WIHP) for in-depth search optimization services for all 6 brands of the group’s brands.
WIHP – the hotel marketing agency also known as “the agency that reinvented the way hotels sell their rooms on the Internet” will have to deliver, as part of the agreement not only SEO, but a customized version of WIHPConnect – billed “the most advanced digital marketing software in the market.”
Designed to boost direct bookings and reach hotel guests across all marketing channels, WIHPConnect offers hoteliers in-depth analytics, comprehensive sales and marketing tools, as well as media monitoring tools and reports that can be accessed on-the-go, anytime, anywhere and from any device whether desktop, tablet or mobile. Luca Gerini (at right) E-Commerce and Mobile Director at Louvre Hotels Group, had this to say about his brand’s decision to hire WIHP:
“We have decided to work with WIHP to give our hotels a better visibility on their own website traffic, webmarketing actions and revenues. Today, hotels need advanced tools to increase ROI and Revenues and at the same time they should be able to take decisions to keep-up with the market growth.”
With over 1100 hotels in 43 countries, Louvre Hôtels Group is a key player in the worldwide hotel industry, and among the few hotel chains to benefit from the advantages of using the revolutionary cloud-based solution – WIHPConnect, designed exclusively for hoteliers.
