Given your choices for a romantic getaway to Paris, what hotel would you spend a weekend or a week with? The Hilton, the Ritz Paris perhaps, the Westin Paris, or maybe Hotel de Crillon? Possibly, but remember I asked about a romantic getaway.
Roomkey. If there were ever a more appropriate name for a hotel booking channel, a more symbolically significant potential for branding, that would have to be perfection. Roomkey.com actually does have that possibility. But, like all great ideas and initiatives, the big time hoteliers’ 3rd interjection of intelligent engagement, has it’s problems too. There’s room for lots of niche products in travel, but is Roomkey an escape hatch or a marketing channel? And if exit marketing is introduced, even niche traffic and conversions could be scared away.
Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?
In news from Research and Markets, the Croatia Tourism Report for quarter one 2012 is out. According to the leading research firm, Croatia’s recovering tourism market is still on the mend since beginning to climb out of a disasterous 2008 – 2009.
Good news may not travel as fast as it once did, or either there may just not be so much of it out there. Whichever the case you find, one couple knows how to show off their expertness. Mr & Mrs Smith helps guests and online visitors escape the mediocre. Let us show you how.
Travelport and Orbitz are in the positive and negative news again today. Travelport for any number of announcements of business dealings, and Orbitz for a very negative S & P rating they just received. Since it was announced that Travelport needed to restructure its dept, it seems as if neither of these online travel giants can catch a break.
Everyone associated with Travelport has to have breathed a sigh of relief on the news that Travelport Holdings successfully revamped their debt, extending their PIK until December of 2016. Unanimous support from their lenders now ensures the travel giants ongoing operations.
Marketing campaigns for hotels chains are not a new fad, nor is using sexy to sell ideas, but doing so intriguingly, this is a bit uncommon. In News from Conrad Hotels & Resorts this morning, their brand is on a global marketing binge that may see a new phrase coined, “chic and slinky sells,” rather than sex.
When the new ICANN Dot Branded gTLDs hit the web, some feel larger corporations will further distance themselves from the little guy in online business. Expensive, highly targeted and branded domains like dot apple and dot hilton may in fact shove out competition online.
RateGain, a company whose BrandGain innovation we just covered on Argo News, has just announced Preferred Hotel Group’s adoption of their iRate advanced intelligence tool. RateGain’s cutting edge rate shopping system, combined with the hotel groups iRate program, will afford managers real time advantage across multiple channels.
Where growth in the hotel business is concerned, the Asia hospitality sector is overdue for even more spiraling expansion. Believe it or not, China and India are the most underdeveloped hotel markets in the world outside the US, according to a report from STR Global. Accordingly, there are over 100,000 rooms under construction in China and 30,000 in India.
Hilton Worldwide continues to grow its presence in Eastern Europe, with development resources dedicated to countries in the region including Romania, Hungary, Turkey, Russia and Slovakia.