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branding

Goldair Announces Travellair – A Real “Poof!” Travel Experience Agency

2021-06-29 by Phil Butler

Travellair

Goldair – Golemis Air Services launches Travellair with a gigantic, resounding “Poof!” Here’s an announcement that never should have been.

Tags: airline services, branding, consumer advocate, Datanoesi, Ecali Club, experience travel, Goldair, Goldair – Golemis Air Services, Greek companies, GTP, new companies, Nikos Sofiadis, Regina Golemi, startups, Travellair, VIP services

Alexandra Manousakis Launches New Art & Wine Labeling Campaign

2020-08-30 by Phil Butler

Alexandra Manousakis

Manousakis Wineries will launch a stunning artistic labeling campaign for the Nostos Alexandra’s wines in the coming weeks.

Tags: Alexandra Manousakis, branding, Chania wines, Crete wines, dry wine, European wines, labeling, Manousakis art, Manousakis Winery, Nostos wines, red wine, Terroir, wines of Crete

Bulgarian Tourism Growth Dependent on Optimism

2013-01-23 by Phil Butler

Bulgaria Official Logo

Ivo Marinov, Deputy Minister of Economy, Energy, and Tourism for Bulgaria predicts significant growth at a minimum of 3%. Visiting Veliko Tarnovo today the minister showed off a new tourism guide entitled “Get to Know Your Homeland”, that reveals some 17 key sites in the region. But even with new initiative and branding exercises, can Bulgaria get its just travel due?

Tags: branding, Bulgaria tourism, Bulgaria travel, Bulgaria websites, Ivo Marinov, logos, Sophia tourism

Travel Dot Brands and the New ICANN gTLDs

2011-08-06 by Aleksandr Shatskih

relax.hilton - a possible .brand for Hilton Worldwide.

When the new ICANN Dot Branded gTLDs hit the web, some feel larger corporations will further distance themselves from the little guy in online business. Expensive, highly targeted and branded domains like dot apple and dot hilton may in fact shove out competition online.

Tags: branding, deals.hilton, Dot Branding, Dot Brands, dot travel, EPR, Everything PR News, gTLD, Hilton, Hilton Hotel gTLDs, ICANN, SEM, SEO, tax law, travel, travel brands, travel news, travel technology, travel.hilton, Vayton Brand Capital

RateGain Unveils Travel Branding Tool at HITEC 2011

2011-06-21 by Phil Butler

BrandGain from RateGain

In cutting edge travel technology bits, RateGain has launched their BrandGain guest satisfaction technology at HITEC 2011 in Austin, Texas. According to their news, the BrainGain technology extracts, scans, analyzes, and scores across the social spectrum providing crucial analytics for users. As anyone involved in “the digital revolution” should know by now, the sphere of engagement […]

Tags: BrandGain, branding, HITEC 2011, hotel bookings, hotel owners, hotels, metrics, price comparatives, RateGain, travel analytics, travel metrics, travel PR, travel suite, travel tools

Maria Papadaki ad banner

Featured Stories

Municipal Market of Chania April 26 2026

Great News, Chania! The Municipal Market Reopening Is Only Four Years Behind Schedule

Hersonissos Mayor Zacharias at PASOK-KINAL forum

Hersonissos Warns New Tourism Planning Rules Could Hurt Crete’s Future

Arkalochori Earthquake Survivors Await Recovery INZEB study

Five Years On, Arkalochori Earthquake Survivors Still Await Recovery

The Six Pufferfish Species Found in Greek Waters

Manolis Mylonakis Saves Another Life at Balos

Lifeguard Saves 10-Year-Old Boy from Drowning at Balos Lagoon

Why We Embrace AI

At Argophilia, we believe in using every tool at our disposal to bring you the stories that matter. You may notice a certain precision in our data analysis, a specific flair in our visuals, or a rapid turnaround on complex topics. That is no accident—it is the result of our rampant use of artificial intelligence.

We use Gemini to help synthesize data, structure our reporting, and ensure our news remains as sharp as the reality we cover. When it comes to our imagery, we rely on the creative power of Midjourney and NightCafe, unless otherwise noted in our editorial credits.

We are not apologetic for this. In a fast-moving world, these tools allow us to focus on what really counts: investigating the issues, giving a voice to the marginalized, and maintaining the journalistic integrity you expect from us. We see AI not as a replacement for human judgment, but as an engine that amplifies our ability to inform, analyze, and tell the truth about our island and beyond.

We are writers and journalists first—but we are proud to be tech-enabled ones, too.

How Public Relations in Hospitality Adapts to AI Technology banner

Your go-to guide for foraging cretan horta

Stories of Interest

Crete Student accommodation

Crete Holds Three of the Five Most Expensive Student Housing Markets in Greece

2026-07-26 By Iorgos Pappas

Student accommodation in Crete remains among the most expensive in Greece, with Heraklion rents jumping 12% year-over-year.

Crete lifeguard season AI illustration.

Cretalive: Lifeguard Expert Calls for Longer Beach Safety Season in Crete

2026-07-26 By Manuel Santos

Speaking to Cretalive, Manos Koxarakis, director and instructor at the Okeanis Lifeguard School, said the current legal lifeguard period—from June 1 to September 30—no longer reflects the realities of tourism in Crete, where visitors begin arriving well before June and continue well into autumn. Although Greece’s legal framework (Presidential Decree 71/2020) requires lifeguard coverage on […]

drapeti fire AI illustration

Fire Near Drapeti, Heraklion Brought Under Control

2026-07-25 By Arthur Butler

A wildfire that broke out near Drapeti in Heraklion’s Minoa Pediada municipality was quickly contained by firefighters despite strong winds. Crews remain on site to prevent flare-ups.

Arvi banana festival AI illustration

Arvi’s Banana Festival Returns from 7 to 9 August

2026-07-25 By Argophilia Travel News

The 8th Arvi Banana Festival returns to southern Crete from August 7–9, 2026, with live music, theater, family entertainment, and Cretan hospitality.

Heraklion shelter AI illustration.

Heraklion Plans 20-Bed Support Center as Housing Shortage Strains Social Services

2026-07-25 By Mihaela Lica Butler

The Municipality of Heraklion is planning a new 20-bed support center for vulnerable residents, acknowledging that the city’s biggest challenge isn’t visible homelessness, but finding affordable housing for people who need a fresh start.

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