RateGain, a company whose BrandGain innovation we just covered on Argo News, has just announced Preferred Hotel Group’s adoption of their iRate advanced intelligence tool. RateGain’s cutting edge rate shopping system, combined with the hotel groups iRate program, will afford managers real time advantage across multiple channels.
A leader edge data extraction fix, RateGain’s suite of hotelier tools afford unparalleled utility. Where price extraction alone is concerned, the company’s platform scrapes over a billion price points per month, not to mention their effective other branding, social media efforts, and other efforts. This technology, spread across the 850 hotels and resorts in 70 countries offered by Preferred Hotel Group, represents a significant step for RateGain, and a potentially game changing advantage for Preferred. Michelle Woodley, Senior VP of Distribution and Revenue Management for Preferred Hotel Group, had this to say about the deal:
“Preferred Hotel Group is constantly exploring innovative solutions in order for its members to stay competitive. RateGain provides an impressive capability to customize features for our iRate solution, and allows our member hotels easy access to view competitive pricing strategies. They are the perfect partner to provide the most advanced technology and the highest levels of support to meet the business intelligence needs of our members.”
The Preferred Hotel Group chain includes some of the world’s most recognized brands, including: Preferred Hotels & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Historic Hotels of America® and Preferred Residences™ – John Ueberroth, Chairman & CEO of the company, runs a family enterprise that is astoundingly successful. Since 1968 the chain has grown to compete with legendary brands like Hilton, Marriott, Hyatt, Starwood, and many others.
The digital landscape for hotelliers is new territory. The necessity for market intelligence like RateGain can offer, combined with in house training and adoption of social media and other new forms, will define competition in the travel industry in this decade. Their I Prefer customer rewards program is unique in the industry, actually.
For more information about RateGain, this news, or Preferred Hotel Group, please visit the links provided. Alternatively, here is the I Prefer Facebook aspect, We leave you with video from Preferred Hotel Group’s YouTube Channel – and Cancun.