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Shanghai

Conrad Hotels & Resorts – Sleek & Provocative Rebrand

2011-08-22 by Phil Butler

Conrad photographic brand brand

Marketing campaigns for hotels chains are not a new fad, nor is using sexy to sell ideas, but doing so intriguingly, this is a bit uncommon. In News from Conrad Hotels & Resorts this morning, their brand is on a global marketing binge that may see a new phrase coined, “chic and slinky sells,” rather than sex.

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