Cvent has names Hilton Prague the top hotel for meetings and events in Europe for the second consecutive year.
Hilton’s Canopy has just opened in Zagreb, Croatia, the first such hotel in continental Europe. The Canopy by Hilton Zagreb offers 151 guest rooms with 8 suites with decor inspired by Croatian tradition.
According to news from PR Week Hilton Worldwide has hired leading lobbying PR firm MWW to handle the chain’s LGBT marketing and PR efforts across all their brands and properties. For some travelers Hilton now becomes the poster child for equality and fairness, while others may shun the world’s largest hotel chain for just being too proud. If ever a hospitality chain bet on a booking bonanza, and a potential bookings bust.
Is Hilton on the way out as a single hotelier entity? What can investors and guest conclude from Hilton moves to sell off Europe and other mature assets? When a major hotel chain dumps on long time constituents, some say the sun may be setting on a vast hospitality empire.
A news release yesterday via Business Wire tells of conglomerate hotel booking site Room Key’s coming out of Beta status. What’s curious about this news is not so much the fluffy nature of it, but claims of millions having flocked to the startup to book their hotel rooms. At least this is the feel of the announcement. A bit of one of those “non-event” specialties creative PR agencies excel at perhaps? What’s the real story?
News from Hilton Worldwide tells of the company’s plans to have under their brand some 500 new restaurants worldwide in the next three years. The launch of HiltonRestaurantConcepts.com is designed to integrate partner restaurants into the Hilton family, and vice-versa bolster Hilton’s value.
Everyone associated with Travelport has to have breathed a sigh of relief on the news that Travelport Holdings successfully revamped their debt, extending their PIK until December of 2016. Unanimous support from their lenders now ensures the travel giants ongoing operations.
Last week, Hilton extended their Stay Hilton, Go Everywhere campaign with what the hotelier calls the world’s first “iAd interactive” extension for Apple devices. The strategy is pretty simple, take Hilton’s already successful marketing campaign and evangelize it across Apple platforms already adopted by tens of millions. Whether or not Hilton’s so called iAd is a first of its kind or not, the digital engagement is brilliant.