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Thomas Cook Goes to “Go-To” Digital Gurus

2014-05-09 by Phil Butler

Kathryn Parsons

adds digital gurus from around the social/digital web to their advisory board. According to news from TravelMole, hiring marketing guru Remo Masala from Kuoni set the tone for TC’s ongoing upramp into digital.

Tags: Brandwatch, guest experience, Home Retail Group, Jo Hickson, Kathryn Parsons, marketing, metrics, OTA's, Remo Masala, social media, thomas cook

Brandwatch Report on Social Listening a Head Turner for Hospitality

2014-04-15 by Phil Butler

Social Listening & the Tourism Industry: A Snapshot

Brandwatch, the most powerful social media monitoring and analytics tool we’ve found, just released their travel and hospitality report for 2014 – Social Listening & the Tourism Industry: A Snapshot. The detailed report amounts to the first of its kind primer for travel executives to understand the impacts of social media on traveler decision making.

Tags: airlines, Brian Solis, customer experience, hotel metrics, hotels, metrics, Social Listening & the Tourism Industry: A Snapshot, social media, technology, travel agents, What's the Future of Business

European Vacation Rentals: Room At the Top

2012-04-17 by Phil Butler

Key findings from PhoCusWright, presented by Tnooz, reveal the strength of Europe’s holiday rental segment. Despite the complexities of the European holiday rental market, the potential for revenue there is undeniable, PCW estimates the current in the report titled: PhoCusWright’s European Vacation Rental Marketplace: 2011-2013. €20 billion euro is one powerful incentive for studying rentals.

Tags: Casamundo, emerging markets, Europe rentals, Europe travel, European rentals, European vacation, Europeanescapes.com, europeanvacationrental.com, eurvilla.com, FlipKey, Fotolia, Greatrentals, HomeAway, industry leader, Jetsetter, Jetsetter.com, metrics, PhoCusWright, RentaVilla, Rentvillas, Solmarvillas.com, Tnooz, travel industry, vacation rentals, VacationRentals.com, VillasOfDistinction, WhiteKeyVillas

RateGain Unveils Travel Branding Tool at HITEC 2011

2011-06-21 by Phil Butler

BrandGain from RateGain

In cutting edge travel technology bits, RateGain has launched their BrandGain guest satisfaction technology at HITEC 2011 in Austin, Texas. According to their news, the BrainGain technology extracts, scans, analyzes, and scores across the social spectrum providing crucial analytics for users. As anyone involved in “the digital revolution” should know by now, the sphere of engagement […]

Tags: BrandGain, branding, HITEC 2011, hotel bookings, hotel owners, hotels, metrics, price comparatives, RateGain, travel analytics, travel metrics, travel PR, travel suite, travel tools




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