adds digital gurus from around the social/digital web to their advisory board. According to news from TravelMole, hiring marketing guru Remo Masala from Kuoni set the tone for TC’s ongoing upramp into digital.
Brandwatch, the most powerful social media monitoring and analytics tool we’ve found, just released their travel and hospitality report for 2014 – Social Listening & the Tourism Industry: A Snapshot. The detailed report amounts to the first of its kind primer for travel executives to understand the impacts of social media on traveler decision making.
Key findings from PhoCusWright, presented by Tnooz, reveal the strength of Europe’s holiday rental segment. Despite the complexities of the European holiday rental market, the potential for revenue there is undeniable, PCW estimates the current in the report titled: PhoCusWright’s European Vacation Rental Marketplace: 2011-2013. €20 billion euro is one powerful incentive for studying rentals.
In cutting edge travel technology bits, RateGain has launched their BrandGain guest satisfaction technology at HITEC 2011 in Austin, Texas. According to their news, the BrainGain technology extracts, scans, analyzes, and scores across the social spectrum providing crucial analytics for users. As anyone involved in “the digital revolution” should know by now, the sphere of engagement […]