The day may come when a hotel guest expects and gets a real Orwellian experience out of their stay. At least this is a dreamscape that could take place if unbridled tech geeks are put in charge.
For a few years now digital experts have discussed the importance of “personalization”, the so-called “guest experience.” While the concept is not a new one, like so many marketing or “buzz” terms, the reality of providing real customer value is often lost in the shuffle. Is Big Data really so useful? Can your business leverage […]