Argophilia

Αργοφιλία: For the love of the journey.

TripAdvisor

Scorecard: Winners in the UK Online Hotel Game

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According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.

Scandic Hotels Adds TripAdvisor Reviews to Its Websites

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Swedish chain Scandic Hotels has partnered with TripAdvisor to include traveler ratings and reviews on each of its hotels’ website. Scandic wants to make the online booking process easier and straightforward for its hotels, and as recent data from Forrester shows that over 70% of guests read reviews before booking their accommodation, the chain is trying to reduce the need of going to third party sources for ratings.

Can Swipp Whip Facebook and Swipp Market Intel Into Shape?

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CEO and co-founder Don Thorson has been “Swipping” his team’s startup into shape, according WIRED’s Ryan Tate, actually “quietly honing its social search system” until BANG. Even Tom Foremski admires the team behind the data/social/whatchamakawlit Facebook ankle biter.

WIHP’s DirectPack & Trivago – Direct Bookings Imminent?

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World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.