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Greenlight

Scorecard: Winners in the UK Online Hotel Game

2013-03-31 by Phil Butler

TripAdvisor

According to a report (PDF) from greenlight recently TripAdvisor, Booking.com, and Laterooms now dominate the three most crucial search and social sectors of online visibility in the UK. Greenlight’s analysis of the top 15 brands across the online billboard showed not only each’s relative position to competitors, but just how seriously businesses engage via PPC, SEO, and social media means.

Tags: Greenlight, hotel bookings, online marketing, ppc, SEO, social marketing, TripAdvisor, UK hotels




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