The ceasefire between American Airlines and GDS giant Sabre signals an “all quiet” moment on the front lines of the online travel wars we have been covering. The announcement that the two companies would attempt to resolve their differences out of court, at least until June 1st, calmed the churning business cauldron for online travel for some.
ITA
A Savory Set of Travel Startups: Book One
Some really great online travel sites never even get mentioned. What with all the stories about American Airlines, Google, Expedia, Orbitz, Microsoft, even Bing, how is the consumer ever to know who the best is. What we often see is not innovation or anything approaching the best, it’s marketing and big business.
Google’s Probability of Online Travel Success
American Airlines and ITA penned a deal the other day which AA claims had nothing to do with Google’s acquisition of ITA technology. But the suggestion still remains as to what exactly Google is doing to fend off its opponents in the so called “Online Travel War.” Is Google silently orchestrating the downfall of Expedia and the others of FairSearch? Well, probably not anything so diabolical, but winning the ITA acquisition with underlying business relationships? This is not only possible, but probable.
Getting There and Carried Away Airlines
The recent war between online travel agents and major airlines heats up still more. But for the travel consumer, how will all this soap opera posturing effect prices and value? The answer is fairly simple, prices will go up, and services will go down. The trend to cut everything from jet fuel to aspirin is in place, and only a paradigm shift can alter that. Comparison pricing is the only consumer weapon for value. Expedia, Google, American Airlines, the customer, what is best for business only the customer can say.
Gunfight At the Google Travel Corral
Recent developments in online travel highlight the immense power the Internet has on traditional structures. Google’s ITA software deal is now the subject or power strokes in Washington. As Microsoft, Kayak, and Sabre vie for Senatorial support, Obama’s Attorney General select focus scrutiny on the deal.