When Google acquired ITA flight software a couple of years back, a group of competitors went ballistic warning of unfair practices by the Internet search and ad giant. Most people back then blew off what FairSearch was contending, this author included. As it turns out, a half dozen court cases won and a lot of water under the hotel search bridge, and potential guests really have no choice at all. Google has rigged the hotel booking game into an ad recommendation one.
Bing, the only search entity out there that stood a chance of competing with Google, has sent to the dead pool Farecast. What was one of Bing’s most interesting tools is another casualty of what some experts say is an apathetic Microsoft when it comes to search.
The still raging war for online travel supremacy continues with news from Microsoft and Kayak. The pending sale of ITA to Google has spurred some fairly ridiculous allegiances and deals, not the least of which is the latest Bing “slash” Kayak pairing. Let’s face it, Microsoft has already spent two king’s ransoms trying to beat Google, and now this?
The ceasefire between American Airlines and GDS giant Sabre signals an “all quiet” moment on the front lines of the online travel wars we have been covering. The announcement that the two companies would attempt to resolve their differences out of court, at least until June 1st, calmed the churning business cauldron for online travel for some.