World Independent Hotels Promotion (WIHP) has just announced a sweet partnership with leading meta comparison site Trivago, one which could end up being a sort of strategic masterpiece. Testing their so called DirectPack ad platform with Trivago, WIHP’s test hotels achieved a 10x ROI with no sweat, according to WIHP’s Marketing experts. The implications of this news may not be readily obvious, we suggest you read on.
hotel marketing
Digital Marketing System buuteeq Looking Up
News from budding marketing marvel buuteeq suggests their dital marketing system (DMS) for independent hotels is gaining momentum. Powering online reservartions online, on mobile, and via social media, the startup launched back in 2011 is now engaging hoteliers across 15 countries.
Three Great Hotels That Could Use A Website
One of the most crucial aspects of any online business is the landing page of the website. Nowhere is this more crucial than for any hospitality company, and in particular hoteliers. We have typed ourselves to bloody fingers, talked ourselves blue in the face, but still even wonderfully lavish hotels offer up hamburger to their prime rib consuming visitors.
Augustus Collection Teams up with The Cliff Hotel & Spa
Augustus Collection, the boutique umbrella sales and marketing specialists for hotels, hotel groups, travel technology and travel media companies, has today announced a new partnership with one of Bulgaria’s most prestigious Black Sea resorts.
WIHP Hotels Solves Hotel PPC Pain
World Independent Hotels Promotion (WIHP), in a deal with TripAdvisor, has enhanced their “Show Price” PPC ad capability there by including budgetary control for hoteliers.
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