A couple of weeks ago we announced hotels could load their inventory onto Treovi. Yesterday the Swiss startup announced having opened their beta doors to guests, inviting the world to not only search desired destination hotels, but to just plain “book!” This niche of travel booking entities is growing pretty fast, but Treovi thinks their model is the only truly free one.
Hilton
The Curious Case of Room Key
A news release yesterday via Business Wire tells of conglomerate hotel booking site Room Key’s coming out of Beta status. What’s curious about this news is not so much the fluffy nature of it, but claims of millions having flocked to the startup to book their hotel rooms. At least this is the feel of the announcement. A bit of one of those “non-event” specialties creative PR agencies excel at perhaps? What’s the real story?
Hotel Seven: “Paris As You’ll Like It”
Given your choices for a romantic getaway to Paris, what hotel would you spend a weekend or a week with? The Hilton, the Ritz Paris perhaps, the Westin Paris, or maybe Hotel de Crillon? Possibly, but remember I asked about a romantic getaway.
Roomkey: On the Verge of Success & Failure At Once
Roomkey. If there were ever a more appropriate name for a hotel booking channel, a more symbolically significant potential for branding, that would have to be perfection. Roomkey.com actually does have that possibility. But, like all great ideas and initiatives, the big time hoteliers’ 3rd interjection of intelligent engagement, has it’s problems too. There’s room for lots of niche products in travel, but is Roomkey an escape hatch or a marketing channel? And if exit marketing is introduced, even niche traffic and conversions could be scared away.
Who’s the Big Bad Wolf of Hotel Marketing?
Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?