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The Curious Case of Room Key

2012-05-10 by Phil Butler

Room Key takes off, sort of.

A news release yesterday via Business Wire tells of conglomerate hotel booking site Room Key’s coming out of Beta status. What’s curious about this news is not so much the fluffy nature of it, but claims of millions having flocked to the startup to book their hotel rooms. At least this is the feel of the announcement. A bit of one of those “non-event” specialties creative PR agencies excel at perhaps? What’s the real story?

Tags: Business Wire, Hilton, Hilton Hotels, Hyatt, IHG, John Davis, Marriott, OTA, OTA's, Porter Novelli, Shani Wright, TripAdvisor, Trust International, user ratings, Wyndham, Wyndham Worldwide

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