Accor has announced a new partnership with Ennismore, the parent company of The Hoxton hotel chain, to create an all new lifestyle brand.
Accor Hotels
Accor Group Opens Mercure Timisoara
Last week Accor opened the Mercure Timisoara, the group’s first hotel in the western Romania city.
Accor Creates Coronavirus “ALL Heartist Fund” to Aid Employees
Accor Group announced last week the launch of the “ALL Heartist Fund” to help its employees affected by coronavirus (COVID-19).
FastBooking Report Reveals Recipe for Direct Distribution
A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.
AccorHotels Appoints First Chief Disruption Officer?
Thinault Viort (at left) has been named the very first Chief Disruption and Growth Officer of AccorHotels. The move is reportedly to keep pace with a fast-moving consumer market. In one of the most interestingly worded press releases ever, a European mega hotel company touts an exec intent on shaking things up? According to the news […]