For some hoteliers loyalty programs have been a secondary consideration in the trend toward mobile tech, but in reality, the game is the same as always. The loyalty program is in a metamorphosis.
Thinault Viort (at left) has been named the very first Chief Disruption and Growth Officer of AccorHotels. The move is reportedly to keep pace with a fast-moving consumer market. In one of the most interestingly worded press releases ever, a European mega hotel company touts an exec intent on shaking things up? According to the news […]