For some hoteliers loyalty programs have been a secondary consideration in the trend toward mobile tech, but in reality, the game is the same as always. The loyalty program is in a metamorphosis.
AccorHotels
AccorHotels Appoints First Chief Disruption Officer?
Thinault Viort (at left) has been named the very first Chief Disruption and Growth Officer of AccorHotels. The move is reportedly to keep pace with a fast-moving consumer market. In one of the most interestingly worded press releases ever, a European mega hotel company touts an exec intent on shaking things up? According to the news […]