AMT Hotels Group (Acqua Marcia Turismo), the Italian hotels group that offers travelers a new style of welcome, hospitality and luxury in Sicily redesigned its corporate website. Visitors to the AMT hotel sites are now presented with a user friendly experience for surfing and booking on their websites, one which ideally proves the value of a refined direct booking path.
A wedding reception at The San Domenico Palace Hotel illustrates the power of full page imagery from WIHP
Offering a unique and unforgettable experience to guests is not an easy task for any hotel to achieve, especially in the fierce competition on the luxury accommodation market. AMT Hotels Group understood the need to listen to their customers, to offer better guest experience and to convert them in brand ambassadors. The Group selected WIHP (World Independent Hotel Promotion) – the hotel marketing agency, also known as “the agency that reinvented the way hotels sell their rooms on the Internet” – to take them to the next level by redesigning, optimizing and hosting the AMT Hotels Group website with a primary objective: generating more direct bookings for the Group’s luxury hotels in Palermo, Syracuse, Catania and Taormina.
In the redesign process of the websites, WIHP used Convert, the first hotel website building platform that completely integrates the SynXis booking engine, which reduces booking time for travelers by over 40% and creates unique marketing tools for hotels.
Full size image of the Terrace Suite at the award winning Grand Hotel Villa Igiea
With engaging content, simplicity in design, large buttons, simple menus, high-resolution amazing images (such as the full size suite one above), fun to use and intuitive, adaptable on all supported media including desktops and portable devices like smartphones or tablets, not to mention faster load speeds, the AMT-WIHP sites are the smoothest possible. The overall effect, once WIHP marketing strategies were employed as well, is that AMT Hotels Group websites equal an emotional experience, one set before many more potential guests online.
WIHP is quite aware of the fact that emotional experience alone does not bring bookings, and, as they like to say:
“To make websites stand out they must respect search engine guidelines in order to increase organic traffic which stays relevant and not over-optimizing. As a hotel marketing agency, we believe that we are only good if we can increase the revenue and profits of our customers, who are the most important resource we have.”
WIHP redesigned every website of the Group´s hotels: Des Etrangers Hotel & Spa Siracusa; Excelsior Hilton Palermo; Grand Hotel Et des Palmes Palermo; Grand Hotel Villa Igiea Palermo; Grand Hotel Excelsior Catania; and San Domenico Palace Hotel Taormina, creating a brand identity for each of them, under the AMT Hotels Group big umbrella. The result: AMT Hotels Group increased its revenue by 180%, as WIHP reported.
Each of the 6 Group hotels, placed in the most historic venues, reflects the Sicilian spirit, love for art, culture and gastronomy.
WIHP understood these special features of AMT Hotel Group and converted consumer experience in a voyage in the online world.
About WIHP:
World Independent Hotel Promotion (WIHP) is a leading hotel marketing agency drawing on more than 12 years of experience and tracking. Having built over 4000 hotel websites and tracked the most efficient ones, WIHP now provides hotels from all markets with high-end hotel marketing campaigns designed to increase direct revenues. With their custom tracking system WIHP provide their customers with extensive information on ROI and results. To learn more, visit http://www.wihphotel.com, or follow WIHP on Twitter, @WIHPhotel; Facebook; or Google+.
From PR Newswire.
*WIHP is a client of Pamil Visions PR
