Brandwatch, the most powerful social media monitoring and analytics tool we’ve found, just released their travel and hospitality report for 2014 – Social Listening & the Tourism Industry: A Snapshot. The detailed report amounts to the first of its kind primer for travel executives to understand the impacts of social media on traveler decision making.
social media
Crete’s Most Fabulous Instagram Shares
Scanning Instagram via the app and Twitter this morning we found some of the most amazing imagery of the majestic island of Crete. For your viewing and sharing pleasure, here’s April’s best Instagram stuff from the Mediterranean island.
Thomas Cook Engages Socially With @TCOffers
For those in the travel and tourism industry still doubting the power of social media to convert, Thomas Cook is sending out its latest holiday offers via Twitter in what it claims is an ‘industry first’. @TCOffers tweets the best holiday and other offers via the various Thomas Cook enterprises. According to the news from the […]
SPIRIT Slovenia: Headed Into a Traveler Experiential Mode
A story at The Independent Balkan News Agency this week tells of the Slovenia Tourism Board altering their tourism marketing strategy to one more personalized, and hopefully more effective. According to Hari Stefanatos, the Slovenian government has opted for storytelling in the first person for their 2014-2015 campaigning.
Hook-Up With A Roommate Anywhere with Social Media
No matter where you are headed to school, finding a roommate is all about stress until the moment you connect all the dots. Reducing the conflict and the time needed to hook up with the right mate, location, and other variables is something social media can be leveraged to accomplish these days.