EyeWide to Manage the Performance Marketing of CRETAquarium

A collaboration between EyeWide Digital Marketing Agency and CRETAquarium launched back in 2015 with the development of the CRETAquarium website, has expanded this summer to include other fields of digital marketing including performance marketing (Google Ads &
Facebook Ads).

The agency designed and published on behalf of CRETAquarium a series of advertising campaigns on Facebook and Google to promote the CRETAquarium brand and to attract visitors, both Greek and foreign, who are currently on Crete.

EyeWide Digital Marketing designed display, search, smart and video campaigns which were created on the Google Ads platform, while Facebook Ads were created and launched for branding, traffic, and video effect.

As part of the promotion, a free audio guide is offered to visitors who display at the CRETAquarium reception the promo code they find on the banners of the display campaign.

EyeWide’s advertising campaigns on behalf of CRETAquarium are now running for two months, with impressive results: from June 12 to August 8, impressions on Google exceeded 2.5 million, with clicks reaching 23k. Accordingly, Facebook ads have gleaned more than 1.2 million impressions and 11.6k clicks.

About EyeWide Digital Marketing

EyeWide Digital Marketing has been an industry leader since 2008. The company specializes in travel and hospitality digital marketing services (web design & development, social media marketing, performance marketing, SEO), and hotel online sales management. EyeWide is a Premier Google Partner and a member of SETE.