According to a report via Breaking Travel News, Enterprise Rent-A-Car branches are now open at major airport and city locations in Poland, Turkey, Israel and Switzerland. As the rental car in Europe space heats up, partnerships with key players now receives its just due.
The Hertz Corporation (NYSE:HTZ), the world’s leading general use car rental company, has recently expanded its exclusive Dream Collection in Europe with new stunning models such as the Mercedes C 63 AMG Coupe in Italy and the UK and the stylish Maserati GranTurismo in France. Other newly added high end vehicles include the powerful Bentley Continental Flying Spur Speed in the Netherlands and the modern BMW 6 Series Convertible in Spain.
Key findings from PhoCusWright, presented by Tnooz, reveal the strength of Europe’s holiday rental segment. Despite the complexities of the European holiday rental market, the potential for revenue there is undeniable, PCW estimates the current in the report titled: PhoCusWright’s European Vacation Rental Marketplace: 2011-2013. €20 billion euro is one powerful incentive for studying rentals.