American Airlines and ITA penned a deal the other day which AA claims had nothing to do with Google’s acquisition of ITA technology. But the suggestion still remains as to what exactly Google is doing to fend off its opponents in the so called “Online Travel War.” Is Google silently orchestrating the downfall of Expedia and the others of FairSearch? Well, probably not anything so diabolical, but winning the ITA acquisition with underlying business relationships? This is not only possible, but probable.
Expedia
Online Travel Aerial Warfare Update: American Sues Sabre
The online airfare wars escalate as American files suit against Sabre in an attempt to force American’s “direct connect” initiative. With battle lines clearly drawn, can American Airlines win the real or PR war where going back to a closed system is concerned? Not likely, but the story is never the less interesting. Who will take American’s side is the burning question of the day?
Amadeus Enters the American Airlines Ticket Wars
American Airlines started an online ticket war late last year they may not be able to finish. Now Amadeus is firing warning shots across the cockpits of airlines poised to go it via “direct connect” rather than relying on OTA’s to sell seats. In a bold but quiet move, one of the world’s biggest travel players takes sides with Expedia and Orbitz.
Getting There and Carried Away Airlines
The recent war between online travel agents and major airlines heats up still more. But for the travel consumer, how will all this soap opera posturing effect prices and value? The answer is fairly simple, prices will go up, and services will go down. The trend to cut everything from jet fuel to aspirin is in place, and only a paradigm shift can alter that. Comparison pricing is the only consumer weapon for value. Expedia, Google, American Airlines, the customer, what is best for business only the customer can say.
Expedia Dumps American – Can the Airline Still Fly Online?
Now American Airlines’ fares are dropped from Expedia altogether. With the company claiming no effects on sales, and their ongoing posturing to be seen as in control, is American in trouble? America’s 3rd most powerful airline company has entered into an online marketing war it may not be able to win.