Europe’s hotel industry posted growth across the three key performance metrics during January 2018, according to data from STR.
STR
STR Analyzes the Impact of Terrorism on Europe’s Hotel Industry
On average, European hotel markets experience stabilized performance results within approximately three months following a terror attack, according to data and analysis from STR.
Who’s the Big Bad Wolf of Hotel Marketing?
Just out, the Distribution Channel Analysis study via the American Hotel Lodging Association (AH&LA) and STR, has been released. The detailed study, supposedly aimed at helping “all” hoteliers better understand hotel room distribution, discusses distribution channel mix, among other salient hotel profitability instances. But, is the study really meant for all hoteliers, or just the fat cats?